Munich Start Up_Presse_authorized.by - TÜV Saarland

TÜV Saarland beteiligt sich an authorized.by

Das Startup authorized.by hat eine Lösung entwickelt, durch die Marken und Hersteller autorisierte Händler über ein fälschungssicheres Siegel im Web kenntlich machen können. So sollen Marken und Kunden vor gefälschter Ware geschützt werden. Der Online-Marktplatz Ebay arbeitet mit dem Startup bereits seit Juli 2019 zusammen, die technische Anbindung soll in Kürze folgen. Nun hat sich der TÜV Saarland mit 25,1 Prozent an dem 2016 gegründeten Münchner Unternehmen beteiligt.

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Karina

Logo weiß authorized.by® Member of TÜV Saarland

The authorized.by® platform connects brands and authorized distribution partners through an official, brand-controlled directory. It simplifies the establishment, verification, and maintenance of partnerships between brands and retailers, creating transparent and trustworthy authorizations.

Verified partnerships are made visible wherever consumers, businesses, and systems look for trustworthy sources of supply – including online stores, marketplaces, dealer locators, physical retail locations, search engines, and AI systems.

This strengthens consumer trust in brands and official sources of supply, supports informed purchasing decisions, and helps brands and retailers differentiate themselves from unauthorized sellers. The brand remains the sole issuer of the authorization. Retailers cannot assign or modify their own status. All authorizations are managed by the respective brand in real time and may be amended or revoked at any time.

authorized.by is the official source for verified distribution partnerships between brands and retailers and makes this information available to consumers, brands, retailers, marketplaces, search engines, and AI systems.

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