Brand Authorization
The brand is the sole issuer of the authorization. Retailers can neither assign nor change their status themselves – and the brand can revoke it at any time.
TÜV-ShopIdent®
Identity verification by TÜV Saarland: Is the company behind the shop real – and legally reachable if it ever matters? A unique procedure that clarifies exactly that.
Real-Time Seal
The seal is loaded live from the network on every page view. Expired seals are technically impossible. The associated certificates are forgery-proof.
The Principle
Buy from an authorized retailer – guaranteed
Especially in the age of AI, any shop can look professional – including one that sells grey-market goods or counterfeits. Or a fake shop that never delivers anything at all. What makes the difference is the relationship with the brand. That is exactly what authorized.by shows you: whether a retailer is officially authorized to sell its products.
The brand is the sole issuer of the authorization. Retailers cannot assign or change their status themselves – all authorizations are managed in real time by the respective brand and can be revoked at any time.
For you, this means: you buy through the official distribution channel – the prerequisite for a valid manufacturer’s warranty, official service and spare parts supply. No grey market, no uncertainty, no open questions when a warranty claim arises.
Anyone can copy a static image.
A live connection to the network cannot be copied.
Forgery-Proof
A seal that cannot be copied
Classic trust seals are images – and images can be copied onto any fake site. The authorized.by seal works differently: it is loaded live from the network on every page view and is only displayed if the authorization is valid at that very moment.
Real-time components make every copy immediately recognizable.
And you don’t have to rely on appearances: one click on the seal opens the retailer’s forgery-proof certificate – with all authorization details, straight from the network.
If a brand revokes a retailer’s authorization, the seal disappears immediately – everywhere, automatically, in real time.
Verified Identity
TÜV-ShopIdent®: Is this company real?
TÜV-ShopIdent® is a unique identity verification procedure by TÜV Saarland. It answers the most important question before any online purchase: Is there a real, existing company behind this shop – and is it legally reachable if it ever matters?
For you, this means: behind every TÜV-ShopIdent seal stands not just the brand’s word, but an independently verified, tangible company.
Discover brands in the official authorization directory
Each of the 3,245 brands in the authorized.by network decides for itself which criteria it uses to authorize retailers.
Officially authorized.
An open network of brands and their authorized retailers – so you always know which shops the brand trusts.