Brand Registry

Your fast lane to enrollment in Amazon Brand Registry is fully committed to the protection and control of brands in digital retailing, offering brand owners a range of tools to help them to develop and protect their brands and provide consumers with the best possible experience and absolute security when purchasing brand-name products.

Register your brand for free on to create not only the basis for an efficient authorization process for your trusted online partners, but also—as an option—the foundation for advanced brand protection programs on Amazon.

With the option of sharing your brand information directly for the Amazon Brand Registry via, you will also be able to use Transparency, report a violation and Project Zero in the future.

  • Develop and protect your brand via a central platform
  • Amazon VIP enrollment & support for customers
  • Exclusive information events and webinars
Create brand profile

Build and protectyour brand

Enrolling in Amazon Brand Registry unlocks a suite of tools designed to help you build and protect your brand, creating a better experience for customers. It enables you to ensure the accuracy of the text, photos, and content that appear on the Amazon detail pages for your products.

Registering your brand in Amazon Brand Registry and sharing your trademark information will give you access to powerful brand protection tools to find, report, and remove potentially fraudulent listings from all Amazon stores worldwide.

Create brand profile and enroll in Amazon Brand Registry free of charge
Aufbau und Schutz Ihrer Marke

Proactive counterfeit protection

Transparency is a product serialization service that brand owners can use to label their products and proactively prevent counterfeits from reaching customers.

Transparency ensures that Amazon only dispatches products with unique Transparency codes and manufacturer information to customers—regardless of whether the consignment is dispatched by Amazon or by a third-party vendor.

For their part, customers can use the Transparency app for iOS or Android to scan products for authenticity.

Create a brand profile

Protecting yourintellectual property

Amazon IP Accelerator helps businesses more quickly obtain intellectual property (IP) rights and brand protection in Amazon’s stores.

IP Accelerator connects businesses with a curated network of trusted IP law firms that provide high-quality trademark registration services at competitive rates. Amazon provides businesses using IP Accelerator with access to brand protection and brand-building features in Amazon’s stores, which can help protect and grow brands months, or even years, before their trademark registration officially issues.


Combined strengths

Project Zero leverages the combined strengths of Amazon and brands to drive counterfeits to zero. Powered by Amazon’s machine learning, automated protections continuously scan Amazon stores and proactively remove suspected counterfeits. Brands provide key information such as trademarks and logos, and Amazon scans over five billion daily listing update attempts, looking for suspected counterfeits.

5,000+ companies already use

Brand protection and control in digital commerce.

Amazon Brand Registry launched in 2017 and has expanded globally into the United States, Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Mexico, Spain, United Kingdom, United Arab Emirates, Turkey, Singapore, the Netherlands, and Saudi Arabia. Amazon aims to continuously innovate and expand to new markets to better serve brands.

  • +700,000 brands have enrolled worldwide in Amazon Brand Registry.
  • +750 million product units have been serialized by brands and manufacturers with unique Transparency codes.
  • +20,000 brands have enrolled in Project Zero.
  • +12,000 small and medium-sized businesses have been connected to trusted law firms in the U.S. and Europe, successfully submit trademark applications and receiving early access to Amazon Brand Registry's brand protection tools.

Since 2022, Amazon and have cooperated to help brand owners access brand protection programs that use highly reliable brand identification checks to hinder untrustworthy suppliers’ access to markets.

Create a brand profile for free