For Brands
authorized.by® makes official relationships between brands and their retail partners clear, up to date and digitally verifiable.
Brands authorize their trusted retailers directly via the platform. This confirmed relationship is made visible through the real-time “Authorized Partner” trust mark and publicly referenceable retailer and partner certificates. Consumers can therefore verify whether an online shop has actually been confirmed as a partner by a brand. The certificates can also be referenced and linked by search engines, consumer information services and other external sources.
At the same time, authorized.by® provides authorization data in a machine-readable format via MCP servers. This enables AI systems, Large Language Models and AI agents to technically retrieve current brand-retailer relationships and consider them as verifiable information when assessing sellers.
Authorization is also becoming increasingly relevant for marketplaces. authorized.by® provides verifiable, channel-specific authorization information for automated processes and supports transparent retailer structures in the context of the Digital Services Act (DSA).
authorized.by® benefits consumers, authorized retailers, brands and, increasingly, digital platforms and AI systems.
Consumers gain a simple way to verify whether a retailer has actually been confirmed as a partner by a brand. The real-time trust mark and referenceable digital certificates provide a traceable source when searching for trusted online shops. These sources can also be referenced by external consumer information and advisory services.
Authorized retailers can make their special relationship with their brand partners visible and verifiable. At the same time, their authorization status is provided in a machine-readable format and can be retrieved by LLMs and AI agents via the authorized.by® MCP infrastructure.
Brands and manufacturers decide which retailers they authorize. This creates a clear digital source for official retailer relationships — for consumers, search systems and, increasingly, AI-based applications.
Marketplaces can integrate verifiable authorization data into retailer and onboarding processes. In the context of the Digital Services Act, authorized.by® supports transparent and automatable authorization processes through “Authorization as a Service”.
authorized.by® therefore connects visible trust for people with structured, referenceable and machine-readable trust information for an increasingly digital and AI-driven commerce environment.
With authorized.by®, you make it visible and verifiable which retailers have actually been confirmed as partners by your brand.
You strengthen trusted retail partners, provide greater clarity for consumers and clearly differentiate official retailers from unauthorized sellers and potential grey-market offers. The “Authorized Partner” trust mark and digital real-time certificates make these relationships directly traceable.
At the same time, your authorization information is made machine-readable via the authorized.by® MCP infrastructure. This enables AI systems, Large Language Models and AI agents to retrieve the confirmed relationship between your brand and a retailer as referenceable information and take it into account when assessing sellers.
Clearly documented authorization is also becoming increasingly important for marketplaces. authorized.by® supports channel-specific authorization processes and provides a structured data foundation for automated verification and onboarding processes, including in the context of the Digital Services Act.
In short: you make your official distribution relationships visible, verifiable and machine-readable — for consumers, retailers, platforms and AI systems.
To manage your business partner’s request, register via “Start for free” button on the authorized.by platform. You can check and approve the request here – if it is from a partner you trust. You will receive an e-mail confirmation via the platform.
When you have registered via the website, you can search for your online partners on the platform by name or by entering categories. If you would like to authorize the retailer, you can send a mail directly via the platform. This will inform the shop operator about your authorization, which can be accepted with just one click. Register here
An authorized online shop receives clear proof that your brand has actively confirmed the retailer relationship.
The retailer can integrate the “Authorized Partner” trust mark directly into its online shop. Your brand becomes visible as a confirmed brand partner, and the relationship can be verified through a digital real-time certificate. This trust signal helps consumers identify trusted sellers and can have a positive impact on conversion.
Today, however, the value extends beyond the visible trust mark. Retailer and partner certificates are unique, referenceable digital sources. In addition, current authorization information is made machine-readable for AI systems and AI agents via the authorized.by® MCP servers.
This means that the unique statement, “This retailer has been confirmed as a partner by the brand,” can also be processed by automated systems as an additional trust signal and may contribute to the assessment or recommendation of a seller.
For you as a brand, this means strengthening trusted retail partners, making your official distribution structure digitally traceable and clearly differentiating authorized retailers from unauthorized sellers and potential grey-market offers.
When you book the Core and Grow package, the dashboard of the authorized.by platform gives you valuable key figures on the number and structure of your authorized partners, use of the realtime seal, and update status of the product data used by your retailers. Go to Prices to find out more.
By authorizing retailers, a brand clearly documents which retailer relationships it has officially confirmed. authorized.by® makes this current authorization data machine-readable and technically accessible to AI systems, Large Language Models (LLMs) and AI agents through its MCP servers.
In addition, digital retailer and partner certificates create unique and referenceable sources for the confirmed brand-retailer relationship. They make the current authorization status traceable and provide AI systems with a source they can reference when assessing a retailer.
The particular value lies in the statement itself: the brand actively confirms that a retailer is authorized. This information is fundamentally different from a retailer’s own claim or an automatically inferred assumption. As a verifiable trust signal, brand authorization may therefore contribute to the evaluation and recommendation processes of AI systems.
A specific recommendation or prioritization by a particular AI system cannot be guaranteed. However, authorization creates a unique, machine-readable and referenceable data foundation that enables brands to clearly represent official sales relationships in AI-driven digital commerce.
The realtime seal will appear once it has been incorporated into the pages of your partner’s online shop — as a rule, it is put in the right-hand margin of each page. Your digital commerce partners also have a number of different options for displaying the seal at product and shop level.
For online shops the authorization requests and the implementation of the trust seal are free of charge. Further features like the matching tool for finding new brand-dealers, managing the badge content and marketing support by us are premium features which entail costs and are clearly marked in the platform. More information on pricing can be found in the price list.
Yes. Straight after registering for free and getting e-mail verification, you will be granted access to the authorized.by platform and can immediately start to authorize your digital commerce partners. As an option, you can allow shops you have authorized to access your current product data and thus improve your products’ time to market.
Manage your authorized digital commerce partners centrally, easily and securely with the help of authorized.by. Use the authorization platform to control your verified partnerships, provide selected online retailers with the realtime seal and, as an option, your updated product data. The unlimited authorization function allows you to invite members of your existing network with just a few clicks on authorized.by and continuously expand your authorized digital commerce network.
Yes. There is a Personal Assistant in your authorized.by account who will guide you through the platform and explain all the functions to you step by step. You can also contact our Service Team by mail or by phone. We will also be glad to help you get started with the management of your product data.
Use the Brand Sponsoring function to support selected online retailers with the product seal “Authorized Partner” – with the additional option TÜV ShopIdent” – by meeting their costs. An effective tool for selective marketing of your brand!
Our team is always glad to help!
Call +49 89 716 723-700 between 9:00 and 18:00 hrs (CET) or send an e-mail to support@authorized.by. You can also arrange a live demo or use our live chat.
For Shops
The authorized.by realtime seal shows your customers at a glance that you are a trustworthy, authorized brand partner. Used at both shop and product level, the realtime seal will effectively help you in distinguishing yourself from non-vetted retailers and then have a positive effect on your conversion rate.
Once integrated in a web shop, authorized.by’s realtime seal visualizes the stable relationship between a brand and shop — across all sectors. The seal, a simply understood visual form of approval, is always clearly in sight on a page, but disappears when scrolling on handhelds so as not to block the view of your products or important shop content. Authorization is by our open authorization platform named authorized.by.
This platform enables you to obtain verification by your major partner brands and benefit from the boost in trust that comes with official authorization. The search and query function offers you unlimited possibilities for inquiring about authorization and expanding your network. Being awarded authorized brand partner status will increase consumer trust and the conversion rate of your web shop, as shown by a January 2021 case study with Globetrotter.
You receive authorization, and the realtime seal associated with it, from your partner brands via the Search and Request function of our platform. There is no limit to the number of brands you may ask for authorization. You can incorporate your realtime seal in your shop directly after registering for free.
As a shop operator, you have the option of integrating the real-time seal on the right-hand edge of your shop (sidebar), in the header of your online shop (header), in the footer of your shop (footer), or even directly on the product (content). In addition, you can position the seals at other points and adapt them individually with the help of our integration instructions according to your ideas. We would be happy to support you in the effective integration of the seals. In addition, you can test the seal in the Sandbox.
To make sure your realtime seal is displayed properly, you need an authorized.by profile. If you haven’t created a profile yet, you can register here free of charge. Our integration instructions are a step-by-step guide to incorporating and positioning the seal down to the last pixel. You can use all the common e-shop plug-ins for easy integration of the seal. In addition, you can test the seal in the Sandbox.
Yes. You’ll get access to the authorized.by platform straight after registration and e-mail verification, and can request an unlimited number of authorizations from your partner brands. Show potential partners your profile, make new connections through the search and query function, or let other brands find you. Every confirmation you receive from a brand will automatically be shown in your realtime seal and the corresponding certificate.
Use our “Start for free” button in the header of our website. Select “I am a retailer”, and follow the few steps to registration. Since brand manufacturers also use the platform to source new retailers, we recommend creating a profile and filling it out as far as possible. That way it will be easier to find you, and you will expand your network faster as well. We’ve added an icon (eye) to mark especially important fields. It goes without saying that you can also work on your profile as a team by simply adding further people to it.
Authorization by brands and use of the realtime seal cost nothing for online shops in the Basic version. Added-value features to improve conversion and network expansion are enabled when booking the chargeable Business and Enterprise services and are clearly marked as such. There is an overview of all features here.
We recommend the simple drag & drop integration in almost all cases.
It works with any shop system, requires no programming skills, and allows you to position the seal in your shop with pixel-perfect precision.
Simply follow the clear 3-step guide in your merchant account – or get free assistance from our support team.
Are there other integration options?
Yes – in exceptional cases or for specific shop setups, we also provide extensions or plugins for selected shop systems. These offer a plug & play integration:
- Shopware – Shopware 5 Plugin | Shopware 6 Plugin
- Magento – Magento Extension
- Google Tag Manager – View Guide
- OXID eShop – OXID CE Plugin | OXID EE/PE Plugin
- JTL-Shop – JTL 4 Plugin | JTL 5 Plugin
- WooCommerce – WooCommerce Plugin
- Shopify – Shopify App
What does my authorization mean for AI and LLMs?
A confirmed authorization makes the official relationship between a retailer and a brand digitally traceable, clearly identifiable and machine-readable. authorized.by® makes current authorization data technically accessible to AI systems, Large Language Models (LLMs) and AI agents through its MCP servers.
In addition, digital retailer and partner certificates can be used as unique and referenceable sources. They document the current authorization status and make it possible to verify which brands have officially confirmed a retailer as a partner.
This statement is particularly relevant because it does not originate from the retailer itself but is based on authorization confirmed by the brand. AI systems can consider this information as an additional trust signal when assessing retailers and sources. The confirmed brand authorization may therefore also contribute to an AI system’s evaluation and recommendation process.
A specific mention, prioritization or recommendation by a particular AI system cannot be guaranteed. However, authorization creates a unique, verifiable and referenceable data foundation for the actual brand-retailer relationship.
Yes. The realtime seal is automatically adapted to match the status of your authorization. Your seal will appear as soon as the first verification appears from your brand partners, and it will update automatically as soon as it’s followed by more authorizations.
With TÜV ShopIdent, you show your store customers that you are an authorized brand partner and that the identity of your web shop has been verified by TÜV Saarland. The booking is made via the authorized.by platform, which also provides you with all the relevant information for carrying out the Easy Audit. TÜV ShopIdent is a premium feature at a low price.
A large number of brands and manufacturers manage their product data through authorized.by and provide them for download by their authorized partners, for example as a CSV or Excel file. Retailers can then decide whether they want to download any further assets in addition to the master data – such as images, documents, and videos – via the feed, or to download the assets singly or in bulk. Through automatic update notifications, with the updates clearly marked as such – both in the feed and in the product section of your authorized.by profile – you can always see at a glance what’s new about a product. The products in your shop will then be up to date, ensuring optimal time-to- market.
In technical development of the realtime seal, great emphasis was placed on avoiding any negative influence on the aspect of loading time, which is vitally important for online shops. The seal was developed for high performance and scalability. The contents of the seal are loaded asynchronously from the Amazon cloud (in Frankfurt, Germany) and can effortlessly handle high loads in conjunction with technologies such as a load balancer and the latest caching methods. Leading international companies use AWS Amazon, just like authorized.by.
The realtime seal contains visible, shop-domain-related components and is therefore easy for customers to recognize. The certificates that accompany the realtime seal are physically stored on the authorized.by server with secure SSL encryption, so they cannot be edited or falsified by third parties.
If you are a member of our partners bevh, BOVH, the German Bundesverband Parfümerien e.V.or the HDE, you will receive a discount of 21 per cent on your annual booking. We also have a Partnership Program. Please contact us for details.
If you have any questions or need assistance in integrating your realtime seal or creating your authorized.by profile, just contact our team. Someone will always be available to help.
Call +49 89 716 723-700 between 9:00 and 18:00 hrs (CET) or send an e-mail to support@authorized.by. You can also arrange a live demo or use our live chat.
Prices & packages for shops
Currently, payment on authorized.by® can be made by direct debit, credit card or PayPal. Furthermore, you have the option to choose between monthly and annual payment. A discount of 15% is granted for annual payments.
Of course. Make sure all your company data and the recipient of the invoice are entered correctly. You will then automatically receive a monthly invoice for your booking, which is sent to the e-mail address you have stated.
As soon as you are registered with authorized.by®, you can manage your booking in your account and upgrade at any time.
Every time a user visits a page in your shop counts as an impression. As a rule of thumb for calculating the impressions, you can use the following formula: monthly number of visitors of your online shop x 2.5.
authorized.by’s cost structure is fully transparent. As a rule, you have one year (12 months), to use up your booked contingent of impressions. If your contingent is used up before the end of the booking period, it’s easy to book an additional package. Alternatively, your seal will no longer be displayed. No charges are levied retroactively. The same applies to refunds if you do not use the volume estimated and booked in advance.
“Ask the Brand” is the official retailer search of authorized.by. Consumers enter a brand and see all retailers currently authorized by that brand — confirmed in real time, straight from the source. As a registered shop, you are automatically listed for every brand that has confirmed your partnership. Your profile shows your authorization status, your confirmed brands, and — depending on your plan — your full retailer profile with logo, description, and contact details. This way, you get found at exactly the moment a customer is looking for a trustworthy source for their brand.
More and more purchase decisions no longer start in a search engine, but in an AI assistant. When users ask where they can safely buy a brand’s products, these systems need a reliable source. That’s why authorized.by makes authorizations machine-readable via open interfaces (API and MCP) — accessible to search engines, marketplaces, and AI assistants, straight from the official source. Your status is tamper-proof: it can only be issued or revoked by the brand itself and is confirmed live with every request. Shops without a confirmed authorization simply don’t appear in this source.
Your authorized.by® contract runs for 12 months, counting from when the respective package is booked. Notice of termination can be given 3 months before the contract ends.
You’ll find all the information you need for incorporating your seal and the available plugins for the most popular web shop systems in your authorized.by account. We will be happy to help you if you need any assistance with integration.
Yes, it is, provided you state your company VAT number. Our system will automatically recognize whether or not VAT applies in your case.
With TÜV ShopIdent, you show your store customers that you are an authorized brand partner and that the identity of your web shop has been verified by TÜV Saarland. The booking is made via the authorized.by platform, which also provides you with all the relevant information for carrying out the Easy Audit. TÜV ShopIdent is a premium feature at a low price.