For Brands

The® platform enables brands and manufacturers to authorize trustworthy online business partners by using a realtime seal valid across the board. Giving you more trust and security in digital commerce.

The purpose of our cross-sector seal is to show visitors to the shop within seconds that they have found a trustworthy brand partner. Online shoppers are familiar with online certification and one-click verification of tamper-proof online certificates, so the visual and functional presentation of the seal convincingly prove its authenticity. Since the® seal is used across the board in online shops, it will become a familiar sight to customers, which benefits shop customers, authorized online retailers and their brand partners alike.

With you actively control the positioning of your brand in digital commerce, as well as strengthening trustworthy business partners and increasing conversion of your products in digital commerce.

Simply look for your business partners on the platform and authorize them with a click, individually or automatically. As soon as the online shop has confirmed the authorization, it can incorporate the “Authorized Partner” seal in its web shop. The realtime seal of approval that checks the legitimation to sell your products is linked to tamper-proof certificates, ensuring the trust and security of your end consumers. It can be supplemented by TÜV ShopIdent – verification of the web shop by the respected German inspection authority.

You can also provide your digital commerce partners with your updated product content via the platform. You can manage the content via access rights and monitor its use, which guarantees the consistency of content throughout your authorized retailer network.

To manage your business partner’s request, register via “Start for free” button on the platform. You can check and approve the request here – if it is from a partner you trust. You will receive an e-mail confirmation via the platform.

When you have registered via the website, you can search for your online partners on the platform by name or by entering categories. If you would like to authorize the retailer, you can send a mail directly via the platform. This will inform the shop operator about your authorization, which can be accepted with just one click. Register here

An authorized online shop can integrate the “Authorized Partner” seal in its shop directly via plug-ins (or manually). Your brand is displayed in the shop operator’s seal, thereby clearly demonstrating the relationship between your brand and the shop. The shop benefits from increased conversion created by added trust – and you strengthen the image of your brand.

When you book the Start and Premium package, the dashboard of the platform gives you valuable key figures on the number and structure of your authorized partners, use of the realtime seal, and update status of the product data used by your retailers. Go to Prices to find out more.

The realtime seal will appear once it has been incorporated into the pages of your partner’s online shop — as a rule, it is put in the right-hand margin of each page. Your digital commerce partners also have a number of different options for displaying the seal at product and shop level.

For online shops the authorization requests and the implementation of the trust seal are free of charge. Further features like the matching tool for finding new brand-dealers, managing the badge content and marketing support by us are premium features which entail costs and are clearly marked in the platform. More information on pricing can be found in the price list.

Yes. Straight after registering for free and getting e-mail verification, you will be granted access to the platform and can immediately start to authorize your digital commerce partners. As an option, you can allow shops you have authorized to access your current product data and thus improve your products’ time to market.

Manage your authorized digital commerce partners centrally, easily and securely with the help of Use the authorization platform to control your verified partnerships, provide selected online retailers with the realtime seal and, as an option, your updated product data. The unlimited authorization function allows you to invite members of your existing network with just a few clicks on and continuously expand your authorized digital commerce network.

Yes. There is a Personal Assistant in your account who will guide you through the platform and explain all the functions to you step by step. You can also contact our Service Team by mail or by phone. We will also be glad to help you get started with the management of your product data.

Use the Brand Sponsoring function to support selected online retailers with the product seal “Authorized Partner” – with the additional option TÜV ShopIdent” – by meeting their costs. An effective tool for selective marketing of your brand!

Our team is always glad to help!

Call +49 89 716 723-700 between 9:00 and 18:00 hrs (CET) or send an e-mail to You can also arrange a live demo or use our live chat.

For Shops

The realtime seal shows your customers at a glance that you are a trustworthy, authorized brand partner. Used at both shop and product level, the realtime seal will effectively help you in distinguishing yourself from non-vetted retailers and then have a positive effect on your conversion rate.

Once integrated in a web shop,’s realtime seal visualizes the stable relationship between a brand and shop — across all sectors. The seal, a simply understood visual form of approval, is always clearly in sight on a page, but disappears when scrolling on handhelds so as not to block the view of your products or important shop content. Authorization is by our open authorization platform named

This platform enables you to obtain verification by your major partner brands and benefit from the boost in trust that comes with official authorization. The search and query function offers you unlimited possibilities for inquiring about authorization and expanding your network. Being awarded authorized brand partner status will increase consumer trust and the conversion rate of your web shop, as shown by a January 2021 case study with Globetrotter.

You receive authorization, and the realtime seal associated with it, from your partner brands via the Search and Request function of our platform. There is no limit to the number of brands you may ask for authorization. You can incorporate your realtime seal in your shop directly after registering for free.

As a shop operator, you have the option of integrating the real-time seal on the right-hand edge of your shop (sidebar), in the header of your online shop (header), in the footer of your shop (footer), or even directly on the product (content). In addition, you can position the seals at other points and adapt them individually with the help of our integration instructions according to your ideas. We would be happy to support you in the effective integration of the seals. In addition, you can test the seal in the Sandbox.

To make sure your realtime seal is displayed properly, you need an profile. If you haven’t created a profile yet, you can register here free of charge. Our integration instructions are a step-by-step guide to incorporating and positioning the seal down to the last pixel. You can use all the common e-shop plug-ins for easy integration of the seal. In addition, you can test the seal in the Sandbox.

Yes. You’ll get access to the platform straight after registration and e-mail verification, and can request an unlimited number of authorizations from your partner brands. Show potential partners your profile, make new connections through the search and query function, or let other brands find you. Every confirmation you receive from a brand will automatically be shown in your realtime seal and the corresponding certificate.

Use our “Start for free” button in the header of our website. Select “I am a retailer”, and follow the few steps to registration. Since brand manufacturers also use the platform to source new retailers, we recommend creating a profile and filling it out as far as possible. That way it will be easier to find you, and you will expand your network faster as well. We’ve added an icon (eye) to mark especially important fields. It goes without saying that you can also work on your profile as a team by simply adding further people to it.

Authorization by brands and use of the realtime seal cost nothing for online shops in the Basic version. Added-value features to improve conversion and network expansion are enabled when booking the chargeable Business and Enterprise services and are clearly marked as such. There is an overview of all features here.

Yes. The realtime seal is automatically adapted to match the status of your authorization. Your seal will appear as soon as the first verification appears from your brand partners, and it will update automatically as soon as it’s followed by more authorizations.

With TÜV ShopIdent, you show your store customers that you are an authorized brand partner and that the identity of your web shop has been verified by TÜV Saarland. The booking is made via the platform, which also provides you with all the relevant information for carrying out the Easy Audit. TÜV ShopIdent is a premium feature at a low price.

A large number of brands and manufacturers manage their product data through and provide them for download by their authorized partners, for example as a CSV or Excel file. Retailers can then decide whether they want to download any further assets in addition to the master data – such as images, documents, and videos – via the feed, or to download the assets singly or in bulk. Through automatic update notifications, with the updates clearly marked as such – both in the feed and in the product section of your profile – you can always see at a glance what’s new about a product. The products in your shop will then be up to date, ensuring optimal time-to- market.

In technical development of the realtime seal, great emphasis was placed on avoiding any negative influence on the aspect of loading time, which is vitally important for online shops. The seal was developed for high performance and scalability. The contents of the seal are loaded asynchronously from the Amazon cloud (in Frankfurt, Germany) and can effortlessly handle high loads in conjunction with technologies such as a load balancer and the latest caching methods. Leading international companies use AWS Amazon, just like

The realtime seal contains visible, shop-domain-related components and is therefore easy for customers to recognize. The certificates that accompany the realtime seal are physically stored on the server with secure SSL encryption, so they cannot be edited or falsified by third parties.

If you are a member of our partners bevh, BOVH, the German Bundesverband Parfümerien e.V.or the HDE, you will receive a discount of 21 per cent on your annual booking. We also have a Partnership Program. Please contact us for details.

If you have any questions or need assistance in integrating your realtime seal or creating your profile, just contact our team. Someone will always be available to help.

Call +49 89 716 723-700 between 9:00 and 18:00 hrs (CET) or send an e-mail to You can also arrange a live demo or use our live chat.

Prices & packages for shops

Currently, payment on® can be made by direct debit, credit card or PayPal. Furthermore, you have the option to choose between monthly and annual payment. A discount of 15% is granted for annual payments.

Of course. Make sure all your company data and the recipient of the invoice are entered correctly. You will then automatically receive a monthly invoice for your booking, which is sent to the e-mail address you have stated.

As soon as you are registered with®, you can manage your booking in your account and upgrade at any time.

Every time a user visits a page in your shop counts as an impression. As a rule of thumb for calculating the impressions, you can use the following formula: monthly number of visitors of your online shop x 2.5.’s cost structure is fully transparent. As a rule, you have one year (12 months), to use up your booked contingent of impressions. If your contingent is used up before the end of the booking period, it’s easy to book an additional package. Alternatively, your seal will no longer be displayed. No charges are levied retroactively. The same applies to refunds if you do not use the volume estimated and booked in advance.

Your® contract runs for 12 months, counting from when the respective package is booked. Notice of termination can be given 3 months before the contract ends.

You’ll find all the information you need for incorporating your seal and the available plugins for the most popular web shop systems in your account. We will be happy to help you if you need any assistance with integration.

Yes, it is, provided you state your company VAT number. Our system will automatically recognize whether or not VAT applies in your case.

With TÜV ShopIdent, you show your store customers that you are an authorized brand partner and that the identity of your web shop has been verified by TÜV Saarland. The booking is made via the platform, which also provides you with all the relevant information for carrying out the Easy Audit. TÜV ShopIdent is a premium feature at a low price.