Show that you are trustworthy

TÜV-ShopIdent assures consumers that they are buying from an online shop whose identity has been verified by TÜV Saarland. In combination with the authorization confirmed by the realtime "Authorized Partner" seal or "The Official Brand Shop" seal, this supports safe shopping and measurably increases conversion in web shops.

Identitätsprüfung im eCommerce mit® und TÜV-ShopIdent

Only 3 steps to your TÜV-ShopIdent


Your booking

TÜV-ShopIdent shows your customers that the identity of your web shop has been verified in the context of an Easy Audit by TÜV Saarland. Booking is via the platform Find out more about TÜV-ShopIdent prices.


Verification in an Easy Audit

In the Easy Audit process, the company details, the accessibility of the authorized representative and the domain administration rights are verified and confirmed with the TÜV-ShopIdent seal.


Directly visible

When the Easy Audit has been completed, your TÜV-ShopIdent appears automatically in your partner or brand seal, maximizing the trust of your shop customers directly at the digital PoS.

Customer examples

With 99% brand awareness, TÜV® is one of the most trusted names among consumers.

Signed, sealed and delivered—higher conversion rate and increased turnover.


To what extent does a seal of approval influence purchasing behavior in online shops? After analyzing this issue in a large-scale A/B test study, travel and outdoor retailer Globetrotter was surprised by how it affects conversion rates, shopping cart content and turnover.

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