How does authorization on eBay work?

Brand manufacturers use the authorized.by® platform to verify those retailers authorized by the brand to sell certain products on the eBay marketplace.

Retailers can ask for authorization by their partner brands cost-free through the authorized.by® platform.

Verified authorization is automatically sent to eBay, and the products that the authorized retailer is offering customers are then labeled by eBay using the manufacturer’s logo or the “Authorized Retailer” symbol.

Verification is visible in two places: after the product search, the familiar blue badge and a tick appear in the list together with the brand logo and the wording “Authorized Retailer” on the product. On the “Shopping basket” or “Buy now” page — above the ratings — you’ll see the brand logo again and the words “Authorized Retailer”.

The signs of trust thus created show potential customers that the retailer is one authorized by the manufacturer, increasing their willingness to purchase a product and the shop’s conversion rate.

How do retailers go about becoming an authorized eBay reseller?

To request authorization, create a retailer profile on authorized.by® first of all.

Follow these steps:

After verification of your authorization by the brand manufacturer and confirmation by eBay, recognition as an authorized retailer will appear.

Create a free retailer profile now

Are you a brand owner? Do you want to identify your authorized retailers on eBay?

To participate in the eBay “Authorized Retailer” program, create your free brand profile on the authorized.by® platform. By ordering the “Send to Marketplace” option, you can easily authorize your retailers and manage them centrally through the platform.

What has to be done?

By supporting the authorized.by® platform, you benefit from speedy, clear, and process-optimized partner administration that enables you to identify further shop partners beyond eBay at no extra cost.

Create a brand profile now

Why authorized.by?

Actively control the positioning of your brand in digital commerce.

Autorisierung durch Shops authorized.by®

Authorization of web shops

authorized.by offers you a secure way to visibly authorize your digital commerce partners. It's easy to understand, legally safe, and centrally administered.

Brand control

Give digital commerce partners your product content simply and centrally. Administer access rights and make for transparency in using and updating the data they use.

Sicherheit im digitalen Handel mit authorized.by®

Security in digital commerce

Give customers who shop with your digital commerce partners the security of knowing that the products they offer are those of an authorized partner of your brand.

More about brand control at authorized.by