Our Mission

Everyone shopping online shall be able to identify a genuine product before ordering it. We enable manufacturers actively to regain control over their brands in e-commerce and strengthen the positioning of authorized shops at the same time.

We, the founders

of authorized.by worked successfully in e-commerce for years and ran a number of companies in that sector in the last decade. During that time we gained experience in communicating with manufacturers, managing product data as well as controlling and scaling online shops. This means that we experienced the shared challenges of brands and manufacturers first hand and realized the need of a working authorization solution.

Our aim is

to support brand manufacturers in regaining control in e-commerce and thus increase their conversion.

Felix Nottensteiner

CEO and founder

Dr. David Schick



with experienced IT experts, marketing and sales professionals and supported by the expertise of renowned law firms specialized in European and international trademark, copyright and competition regulations we developed our software and are continuously expanding our services for brand manufacturers and shops . Our headquarters are located in the historical center of Munich which inspires us to combine traditional values of reliability and trustworthiness with the technical requirements of the digital age.

Prof. Dr. Christian Stummeyer

Senior Advisor, elaboratum GmbH

Dr. Marcel Fricke

Partner, Toft-Fricke Rechtsanwälte

Benjamin Mueller

CEO / Founder, Silberplus

Matthias Moll

Leiter Digital, Mediengruppe Mitteldeutsche Zeitung

Sven Horstmann

CEO / Founder, Planet-Sports

Tino Schöninger

CEO / Founder, Datenwerk GmbH

Our Partners

support us in our common goal: more security through transparency.

Schufa Logo - authorized.by

Report about authorized.by

authorized.by in a nutshell

With authorized.by

we are establishing the first comprehensive, verifiable real time authorization standard for e-commerce.