How GIANT Bicycles protects against fake shops

In this video, Oliver Hensche, Managing Director of GIANT Deutschland GmbH, explains how GIANT uses the platform to protect its well known brand in digital commerce.

About GIANT:
GIANT is the world’s leading brand for high-quality bicycles and bicycle products. Part of the GIANT Group, founded in 1972, the brand combines craftsmanship, technology and innovative design to enable all riders to reach their full potential. Through its products, employees and retail partners, GIANT offers a complete network of bikes and equipment to optimize cycling and grow the community.

About | TÜV Saarland Group:
authorized․by® is an authorization platform for building trust and increasing performance in digital commerce. Online stores benefit from the visible confirmation as authorized brand partner through the real-time seal “Authorized Partner” and TÜV-ShopIdent, optimization of time-to-market via product content pushes from manufacturers and expansion of the partner network. Customers now include more than 5,000 well-known brands and web stores from various industries. is a member of TÜV Saarland as well as an exclusive partner of GS1, eBay and Amazon.

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Our customers now include more than 2,500 brand manufacturers from the sports, bicycle, toy, luxury, cosmetics, DIY, home and garden, security and consumer electronics sectors – among others.




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