Your success with a seal that really matters.
Actively manage and control the positioning of your brand products in retail.

Increase brand sales
By labelling your retailers’ products with the authorized.by seal, you increase consumer confidence in your brand and boost sales in authorised shops, which in turn order more goods from you – win-win.
Consistent brand image
Provide your retail partners with your latest product data centrally and easily via our authorized.by platform using product content share. This ensures a consistent presentation of your brand products in online retail.
Use data collection
Gain cross-retailer insights through anonymised product views that can be viewed on the authorized.by platform by upgrading shops to Premium Partners. This allows you to offer the right products at the right time in the future and measure the efficiency of your marketing campaigns.
Authorization of your online merchants, explained in 60 seconds with the authorized.by seal
Just one step to awarding the seal - choose from 2 simple options
As soon as you award the authorized.by seal, you and your shop will benefit. In addition to the seal, your retailer receives a certificate that displays the real-time verification of your brand partnership and products on the website at the click of a button.
A. Accept seal request from your shops
Confirm your retailers’ requests for our seal via our authorised.by platform. As soon as you accept the request, the seal is assigned to the shops and your brand benefits from increased visibility and credibility.
B. Award seal yourself
Award the authorized.by seal to your registered retailers directly via our platform. Shops without an account receive the seal automatically after your invitation and registration. This allows you to retain control and strengthen your partnerships.
Manage everything via our unique platform
On the authorized.by platform, you and your retailers manage your profiles and optimise the entire process from enquiry to successful partnership. Functions such as search and enquiry options, up-to-date product data, key figures on actual views of your brand products and the management of the authorized.by seal improve collaboration and increase efficiency.


Always consistent product data thanks to Product Content Share
With Product Content Share, you provide authorised retailers with up-to-date product data and control usage and access rights via the authorized.by platform. Your brand partners are automatically informed of updates and you can see when the new data is retrieved. In this way, you ensure that your products are displayed uniformly at all retailers and offer your customers the best shopping experience.
Making data-driven decisions
With insights into the calls on your branded products, you can make better decisions when planning your demand, sales and turnover. This means you can always offer the right goods at the right time and at the same time monitor the efficiency of your marketing campaigns to increase your sales.

Do it like the best
Increase your sales like thousands of brands with our seal. We support you in building and maintaining strong partnerships.
Increase sales and brand value by awarding PREMIUM Partner status
start at € 35* per partner and month
Emphasise your strategic online shop partners as PREMIUM partners and increase the presence of your brand in a targeted manner. By giving your PREMIUM partners an exclusive award, you strengthen the trust of end customers and promote sales success. In addition, you enable your partners to have their identity checked and awarded the TÜV®-ShopIdent seal. Use this opportunity to stand out from the competition and increase your partners’ sales.
By recognising your PREMIUM partners, you create a strong distribution network that represents your brand and improves your market position. Strong retailer relationships and more online presence increase your sales and brand value.
The prerequisites for your online shop partners
- Confirmation as a PREMIUM partner by your brands
- Successful completion of the TÜV ShopIdent process


Just a small step for you, a big one for your brand and your retailers
Use our platform to select the best retailers from your list that you want to label as Premium Partners based on their performance, commitment and alignment with your brand values – done. You can also invite unlimited new key partners to the platform.
PREMIUM Partner Status Benefits - Boost and Protect Your Brand

Exclusive labelling
Place the PREMIUM partner seal on your product pages to increase visibility and emphasise your partners as official representatives. This will strengthen customer confidence and differentiate your PREMIUM partners from the competition.

Increasing trust even further
Increase the trust of your customers by officially recognising your PREMIUM partners. This leads to higher purchase rates and strengthens customer loyalty to your brand.
Increase sales even more
Increase the sales of your PREMIUM partners through prominent placement in the content or as a sidebar. Studies regularly show up to +10% increase in conversion.
Receive analyses
Gain deep insights into customer preferences by analysing calls within your PREMIUM partner
network via our authorized.by platform to optimise your business strategies and product offerings.
Discover the leap from Basic to PREMIUM partner status
Hover over the texts and seals and see for yourself in a direct comparison.
- the "Authorized Partner" basic seal
- splash is possible as a sidebar
- limited to the home page of your shop
Try out the different seals…
Sidebar
Mobile
- the "Authorized Partner" partner seal with TÜV ShopIdent verification
- splash is possible in the header, footer, and as a sidebar
- sidebar on each page of your shop
Header
Footer
Sidebar
Mobile
Try out the different seals…
Header
Sidebar
Footer
Mobile
- the "Authorized Partner" brand seal with TÜV ShopIdent verification
- the "Authorized Partner" partner seal with TÜV ShopIdent verification
- splash is possible in the header, footer, content and as a sidebar
- sidebar on all pages of your shop
- only by covering the costs of the brand partner
Header
Sidebar
Content
Mobile
Try out the different seals…
Header
Content
Sidebar
Mobile
* Costs: PREMIUM partner status costs starting at 35 euros per retailer per month. This fee is independent of the number of visits to the shop, the number of products, the turnover or other factors. If you have more than 5 Premium Partnerships, we will be happy to provide you with a customised offer to meet your specific requirements or the needs of larger retailer networks.

Increase trust in your brand right at the shop door
Place our physical authorised.by seal, the Local Store Badge, in the entrance or checkout area of your local retail partners. It shows your recognition and offers customers tamper-proof confirmation of the authentic partnership in real time by simply scanning it. This increases the credibility of your local distribution network, strengthens trust in your brand and protects your customers from counterfeiting and unauthorised distribution.
Build and protect your brand - even on eBay
With the “marketplace transfer” option on the authorized.by® platform, you can also manage your eBay merchants easily and centrally. Start now to benefit from fast and efficient partner management and successfully authorise your eBay merchants.

Secure your brand on Amazon
Register your brand quickly and easily with us on the Amazon Brand Registry via our authorised.by® platform and ensure protection against counterfeiting. The Brand Registry helps you to manage your retailers efficiently and protect your brand.

Experience with authorized.by
Discover how our customers work successfully with authorized.by and benefit from our solutions. Experience their stories and find out how our products and services can also strengthen your brand.
"As a globally operating brand in the Independent Automotive Aftermarket, transparency and trust in distribution are essential. With authorized.by, we have found a solution that enables us to make our authorized dealers visible worldwide and to specifically highlight associated premium partnerships. This straightforward approach not only helps to improve the quality of online shops but also provides end customers (private drivers, DIY customers, and workshops) with clear guidance on where they can reliably purchase our products.The combination of authorization, real-time visibility, and additional dealer insights allows us to actively develop and manage our dealer network in a data-driven way. authorized.by therefore makes an important contribution to strengthening brand protection, trust, and sustainable distribution quality."
Bastian Hansen
Channel Manager eCommerce DACH + Nordics, Ferdinand Bilstein GmbH + Co. KG

"There is no comparable solution that confirms the partnership between manufacturer and retailer, makes this visible via a counterfeit-proof seal of approval with certificate, and is very easy to scale. This supports our digital quality assurance in the fight against product counterfeiting and fake stores."
Oliver Hensche
CEO of GIANT Deutschland GmbH.
„If we compare the authorized.by seal with other conversion optimization measures, such as customer ratings or loading time optimization, we are speaking about an immediate measure that is extremely time- and cost-effective.“
Stefan Deutsch
Leiter eCommerce, Globetrotter.de

„By using the authorized.by platform, we can give our digital commerce partners the latest product details about our brands any time. That way we have control over the quality and completeness of all our data. What's more, we're better able to meet customer needs and ensure a faster time to market. We highly recommend the excellent service that authorized.by provides.“
Timo Schwarz
E-Commerce Manager EMEA, MTD Products AG

"We are more than satisfied. All our relevant key figures have improved significantly within a short period of time and continue to improve....We are positively surprised – the feedback from our partners so far has been consistently positive. Requests now reach the right place and can be reviewed by us. As a result, the process has significantly improved and become more efficient for both sides."
Daniel Kiermayer
Channel Manager - Vertrieb eCommerce International
HAMA Deutschland

"We use authorized.by to identify our authorized specialist dealers as an integral part of our selective distribution system. This benefits us, the end consumers — and our dealers alike!"
Marcel Meisenbach
Prokurist, Broil King Deutschland

F A Q
The authorized.by® platform enables brands and manufacturers to authorize trustworthy online business partners by using a realtime seal valid across the board. Giving you more trust and security in digital commerce.
The purpose of our cross-sector seal is to show visitors to the shop within seconds that they have found a trustworthy brand partner. Online shoppers are familiar with online certification and one-click verification of tamper-proof online certificates, so the visual and functional presentation of the seal convincingly prove its authenticity. Since the authorized.by® seal is used across the board in online shops, it will become a familiar sight to customers, which benefits shop customers, authorized online retailers and their brand partners alike.
With authorized.by you actively control the positioning of your brand in digital commerce, as well as strengthening trustworthy business partners and increasing conversion of your products in digital commerce.
Simply look for your business partners on the authorized.by platform and authorize them with a click, individually or automatically. As soon as the online shop has confirmed the authorization, it can incorporate the “Authorized Partner” seal in its web shop. The realtime seal of approval that checks the legitimation to sell your products is linked to tamper-proof certificates, ensuring the trust and security of your end consumers. It can be supplemented by TÜV ShopIdent – verification of the web shop by the respected German inspection authority.
You can also provide your digital commerce partners with your updated product content via the platform. You can manage the content via access rights and monitor its use, which guarantees the consistency of content throughout your authorized retailer network.
To manage your business partner’s request, register via “Start for free” button on the authorized.by platform. You can check and approve the request here – if it is from a partner you trust. You will receive an e-mail confirmation via the platform.
When you have registered via the website, you can search for your online partners on the platform by name or by entering categories. If you would like to authorize the retailer, you can send a mail directly via the platform. This will inform the shop operator about your authorization, which can be accepted with just one click. Register here
An authorized online shop can integrate the “Authorized Partner” seal in its shop directly via plug-ins (or manually). Your brand is displayed in the shop operator’s seal, thereby clearly demonstrating the relationship between your brand and the shop. The shop benefits from increased conversion created by added trust – and you strengthen the image of your brand.
When you book the Start and Premium package, the dashboard of the authorized.by platform gives you valuable key figures on the number and structure of your authorized partners, use of the realtime seal, and update status of the product data used by your retailers. Go to Prices to find out more.
The realtime seal will appear once it has been incorporated into the pages of your partner’s online shop — as a rule, it is put in the right-hand margin of each page. Your digital commerce partners also have a number of different options for displaying the seal at product and shop level.
For online shops the authorization requests and the implementation of the trust seal are free of charge. Further features like the matching tool for finding new brand-dealers, managing the badge content and marketing support by us are premium features which entail costs and are clearly marked in the platform. More information on pricing can be found in the price list.
Yes. Straight after registering for free and getting e-mail verification, you will be granted access to the authorized.by platform and can immediately start to authorize your digital commerce partners. As an option, you can allow shops you have authorized to access your current product data and thus improve your products’ time to market.
Manage your authorized digital commerce partners centrally, easily and securely with the help of authorized.by. Use the authorization platform to control your verified partnerships, provide selected online retailers with the realtime seal and, as an option, your updated product data. The unlimited authorization function allows you to invite members of your existing network with just a few clicks on authorized.by and continuously expand your authorized digital commerce network.
Yes. There is a Personal Assistant in your authorized.by account who will guide you through the platform and explain all the functions to you step by step. You can also contact our Service Team by mail or by phone. We will also be glad to help you get started with the management of your product data.
Use the Brand Sponsoring function to support selected online retailers with the product seal “Authorized Partner” – with the additional option TÜV ShopIdent” – by meeting their costs. An effective tool for selective marketing of your brand!
Our team is always glad to help!
Call +49 89 716 723-700 between 9:00 and 18:00 hrs (CET) or send an e-mail to support@authorized.by. You can also arrange a live demo or use our live chat.
You can only win
