Make official retail partners visible and manage them strategically

authorized.by® makes official relationships between brands and their retail partners clear, up to date and digitally verifiable.

Brands authorize their trusted retailers directly via the platform. This confirmed relationship is made visible through the real-time “Authorized Partner” trust mark and publicly referenceable retailer and partner certificates. Consumers can therefore verify whether an online shop has actually been confirmed as a partner by a brand. The certificates can also be referenced and linked by search engines, consumer information services and other external sources.

At the same time, authorized.by® provides authorization data in a machine-readable format via MCP servers. This enables AI systems, Large Language Models and AI agents to technically retrieve current brand-retailer relationships and consider them as verifiable information when assessing sellers.

Authorization is also becoming increasingly relevant for marketplaces. authorized.by® provides verifiable, channel-specific authorization information for automated processes and supports transparent retailer structures in the context of the Digital Services Act (DSA).

authorized.by® benefits consumers, authorized retailers, brands and, increasingly, digital platforms and AI systems.

Consumers gain a simple way to verify whether a retailer has actually been confirmed as a partner by a brand. The real-time trust mark and referenceable digital certificates provide a traceable source when searching for trusted online shops. These sources can also be referenced by external consumer information and advisory services.

Authorized retailers can make their special relationship with their brand partners visible and verifiable. At the same time, their authorization status is provided in a machine-readable format and can be retrieved by LLMs and AI agents via the authorized.by® MCP infrastructure.

Brands and manufacturers decide which retailers they authorize. This creates a clear digital source for official retailer relationships — for consumers, search systems and, increasingly, AI-based applications.

Marketplaces can integrate verifiable authorization data into retailer and onboarding processes. In the context of the Digital Services Act, authorized.by® supports transparent and automatable authorization processes through “Authorization as a Service”.

authorized.by® therefore connects visible trust for people with structured, referenceable and machine-readable trust information for an increasingly digital and AI-driven commerce environment.

With authorized.by®, you make it visible and verifiable which retailers have actually been confirmed as partners by your brand.

You strengthen trusted retail partners, provide greater clarity for consumers and clearly differentiate official retailers from unauthorized sellers and potential grey-market offers. The “Authorized Partner” trust mark and digital real-time certificates make these relationships directly traceable.

At the same time, your authorization information is made machine-readable via the authorized.by® MCP infrastructure. This enables AI systems, Large Language Models and AI agents to retrieve the confirmed relationship between your brand and a retailer as referenceable information and take it into account when assessing sellers.

Clearly documented authorization is also becoming increasingly important for marketplaces. authorized.by® supports channel-specific authorization processes and provides a structured data foundation for automated verification and onboarding processes, including in the context of the Digital Services Act.

In short: you make your official distribution relationships visible, verifiable and machine-readable — for consumers, retailers, platforms and AI systems.

To manage your business partner’s request, register via “Start for free” button on the authorized.by platform. You can check and approve the request here – if it is from a partner you trust. You will receive an e-mail confirmation via the platform.

When you have registered via the website, you can search for your online partners on the platform by name or by entering categories. If you would like to authorize the retailer, you can send a mail directly via the platform. This will inform the shop operator about your authorization, which can be accepted with just one click. Register here

An authorized online shop receives clear proof that your brand has actively confirmed the retailer relationship.

The retailer can integrate the “Authorized Partner” trust mark directly into its online shop. Your brand becomes visible as a confirmed brand partner, and the relationship can be verified through a digital real-time certificate. This trust signal helps consumers identify trusted sellers and can have a positive impact on conversion.

Today, however, the value extends beyond the visible trust mark. Retailer and partner certificates are unique, referenceable digital sources. In addition, current authorization information is made machine-readable for AI systems and AI agents via the authorized.by® MCP servers.

This means that the unique statement, “This retailer has been confirmed as a partner by the brand,” can also be processed by automated systems as an additional trust signal and may contribute to the assessment or recommendation of a seller.

For you as a brand, this means strengthening trusted retail partners, making your official distribution structure digitally traceable and clearly differentiating authorized retailers from unauthorized sellers and potential grey-market offers.

When you book the Core and Grow package, the dashboard of the authorized.by platform gives you valuable key figures on the number and structure of your authorized partners, use of the realtime seal, and update status of the product data used by your retailers. Go to Prices to find out more.

By authorizing retailers, a brand clearly documents which retailer relationships it has officially confirmed. authorized.by® makes this current authorization data machine-readable and technically accessible to AI systems, Large Language Models (LLMs) and AI agents through its MCP servers.

In addition, digital retailer and partner certificates create unique and referenceable sources for the confirmed brand-retailer relationship. They make the current authorization status traceable and provide AI systems with a source they can reference when assessing a retailer.

The particular value lies in the statement itself: the brand actively confirms that a retailer is authorized. This information is fundamentally different from a retailer’s own claim or an automatically inferred assumption. As a verifiable trust signal, brand authorization may therefore contribute to the evaluation and recommendation processes of AI systems.

A specific recommendation or prioritization by a particular AI system cannot be guaranteed. However, authorization creates a unique, machine-readable and referenceable data foundation that enables brands to clearly represent official sales relationships in AI-driven digital commerce.

The realtime seal will appear once it has been incorporated into the pages of your partner’s online shop — as a rule, it is put in the right-hand margin of each page. Your digital commerce partners also have a number of different options for displaying the seal at product and shop level.

For online shops the authorization requests and the implementation of the trust seal are free of charge. Further features like the matching tool for finding new brand-dealers, managing the badge content and marketing support by us are premium features which entail costs and are clearly marked in the platform. More information on pricing can be found in the price list.

Yes. Straight after registering for free and getting e-mail verification, you will be granted access to the authorized.by platform and can immediately start to authorize your digital commerce partners. As an option, you can allow shops you have authorized to access your current product data and thus improve your products’ time to market.

Manage your authorized digital commerce partners centrally, easily and securely with the help of authorized.by. Use the authorization platform to control your verified partnerships, provide selected online retailers with the realtime seal and, as an option, your updated product data. The unlimited authorization function allows you to invite members of your existing network with just a few clicks on authorized.by and continuously expand your authorized digital commerce network.

Yes. There is a Personal Assistant in your authorized.by account who will guide you through the platform and explain all the functions to you step by step. You can also contact our Service Team by mail or by phone. We will also be glad to help you get started with the management of your product data.

Use the Brand Sponsoring function to support selected online retailers with the product seal “Authorized Partner” – with the additional option TÜV ShopIdent” – by meeting their costs. An effective tool for selective marketing of your brand!

Our team is always glad to help!

Call +49 89 716 723-700 between 9:00 and 18:00 hrs (CET) or send an e-mail to support@authorized.by. You can also arrange a live demo or use our live chat.