Building and nurturing relationships with retailers, whether they're traditional brick-and-mortar stores or digital marketplaces, can be a challenging endeavor. You've likely gone the extra mile, adding numerous authorizations through authorized.by—an accomplishment in itself.However, amid this sea of authorizations, a pressing issue persists: the inability to distinguish between your active sellers and your top-performing partners.
In today’s dynamic business landscape, maintaining these crucial relationships has become more complex than ever before. With countless authorizations under your belt, you find yourself facing the following challenges:
- Blurry Lines: The lines between your active sellers and your best-performing partners have become increasingly blurred. It’s challenging to identify the standout contributors to your success.
- Resource Drain: The effort required to manage and nurture these diverse partnerships is substantial. It consumes valuable time and resources that could be better allocated elsewhere.
- Missed Opportunities: Without a clear distinction, you risk missing opportunities to reward, collaborate with, and amplify the efforts of your most valuable retail partners.
Introducing Brand Sponsored: Your Path to Streamlined Retailer Relationships
In the face of complex and ever-expanding partnerships with eCommerce retailers, you now have the ultimate solution at your fingertips. Brand Sponsored grants you unprecedented control over your extensive network of retailers carrying your products.
Beyond simplifying retailer management, Brand Sponsored introduces a game-changing capability: the ability to mark and identify your preferred digital retailers. Here’s why this matters:
- Highlight Your Best Partners: Easily distinguish your top-performing digital retailers who consistently excel in promoting your products and driving sales.
- Strategic Collaboration: With this feature, you can forge deeper collaborations with your preferred digital partners, ensuring that your brand stands out prominently in their digital storefronts.
- Personalized Acknowledgment: Extend personalized recognition to your standout digital retailers, solidifying their status as valued partners. This acknowledgment serves as a testament to their dedication in promoting your brand’s success.
- Data Analytics and Insights: Brand Sponsored also provides robust data analytics and insights into shop performance. You can access detailed metrics and reports that show how each digital retailer is contributing to your brand’s success. This data-driven approach allows you to make informed decisions about resource allocation, marketing strategies, and inventory management, ultimately helping you optimize your partnerships and maximize your brand’s online presence and profitability.
Enhanced Product Visibility on Retailer Websites
Now, you have the power to secure prime real estate on your retailer’s product details page. Say goodbye to getting lost in a carousel alongside other brands. Instead, proudly display your logo and showcase your unwavering commitment to the retailer.
With our innovative feature, you gain a competitive edge by taking center stage on the product details page of your retailer’s website. Here’s why this matters:
Stand out
Your brand will no longer blend into a sea of competitors. Instead, your logo will be prominently displayed, ensuring that shoppers recognize your presence instantly.
Build Trust
Your logo serves as a symbol of trust and reliability. When customers see your commitment to the retailer, it reinforces your brand’s dedication to providing quality products and service.
Increase Conversions
When customers associate your logo with a trusted retailer, they’re more likely to make a purchase. This increased visibility can lead to higher conversion rates and sales.
Boost Brand Equity
Elevating your presence on retailer websites not only helps with short-term sales but also contributes to long-term brand equity. Your brand becomes synonymous with quality and partnership.
By opting for this feature, you’re taking a significant step toward strengthening your relationship with retailers and ensuring that your products receive the attention they deserve.
Unlock a Fourfold Advantage
When you choose to sponsor one of your retailer, you’re embarking on a journey that deepens your relationships with retailers, amplifies your exposure by claiming prime real estate on the product detail page, and showcases your unwavering confidence in these partnerships. Here’s a closer look at the multi-dimensional benefits:
1. Strengthen Retailer Relationships: Brand Sponsored is not just a symbol; it’s a testament to your commitment. By proudly displaying this seal, you communicate trust and reliability to and of your retailers. This fosters stronger, more enduring partnerships.
2. Dominate Product Detail Pages: With the authorized.by seal, your brand rises above the competition. You not only own the spotlight but also command attention with your logo inside the seal. This heightened visibility leads to increased customer trust and engagement.
3. Drive Sales Growth: Extensive experimentation and A/B tests reveal that the authorized.by seal isn’t just for show—it’s a sales booster. Let your retailers experience up to a remarkable 10% increase in conversions.
4. Enhanced Retailer Performance Insights: By leveraging the data analytics and insights provided by Brand Sponsored, you can identify which sponsored retailers are delivering the most significant boosts in sales and conversions. This information empowers you to prioritize and nurture high-performing partnerships, leading to even stronger retailer relationships and continued sales growth.
It's a win-win-win scenario:
- Consumers Win: Shoppers gain confidence in purchasing legitimate and original products, ensuring they get what they expect.
- Retailers Win: Retail partners experience enhanced conversion rates, translating into increased revenue and profitability.
- You Win: By facilitating trust and boosting retailer performance, you not only earn more but also fortify your brand’s reputation as a trusted partner in the market.
In essence, Brand Sponsored is a catalyst for success, benefiting all parties involved—consumers, retailers, and your brand. It’s the symbol of authenticity and commitment that elevates your business to new heights.
“authorized.by erlaubt es uns, ausgewählten Handelspartnern eine echten Mehrwert zu bieten, deren Handeln einen positiven Einfluss auf Wahrnehmung und Wert unserer Marke hat.Die Plattform schafft auch die Möglichkeit, nur autorisierten Zwischenhändlern den Verkauf unserer Produkte zu erlauben. Das schützt nicht nur unsere Marke, sondern gibt unseren Kunden auch ein sicheres Gefühl und eine positive Markenerfahrung bei ihren Einkäufen.”
Thomas Daniel
TATONKA GmbH
"Es gibt keine vergleichbare Lösung, die die partnerschaftliche Verbindung zwischen Hersteller und Händler besser bestätigt, diese obendrein über ein fälschungssicheres Gütesiegel mit Zertifikat sichtbar macht und sich sehr einfach skalieren lässt. Das unterstützt unsere digitale Qualitätssicherung im Kampf gegen Produktfälschungen und Fake-Shops."
Oliver Hensche
Geschäftsführer der GIANT Deutschland GmbH.
„LAPP stärkt die hervorragende Beziehung zu Händlern durch das Siegel von authorized.by. Damit unterstützen wir diese maßgeblich noch erfolgreicher zu werden. Gleichzeitig sorgt LAPP mit Authorized by für den Schutz unserer Marken, was insbesondere Endverbrauchern ein enormes Vertrauen gibt, bei von LAPP autorisierten Partnern einzukaufen.”
Manuel Richter
Global Business Process Owner Marketplace & Portals
„Vergleicht man das Siegel von authorized.by mit anderen conversionoptimierenden Maßnahmen, wie beispielsweise Kundenbewertungen oder die Optimierung der Ladezeit, kann man aus zeitlicher, wie finanzieller Hinsicht von einer sehr wirksamen und günstigen Sofortmaßnahme sprechen.“
Stefan Deutsch
Leiter E-Commerce, Globetrotter.de
„Authorized.by schafft uns und unseren Händlern eine Möglichkeit, die Wertigkeit unserer Marke zu verifizieren und Fake-Shops zu bekämpfen. Dazu kommt ein modernes und sehr kompetentes Team, das uns und unsere Händler bei allen Fragen oder Problemstellungen ganz aktiv unterstützt.”
Lauro Hechler
Key-Account Manager, Bartscher GmbH
„Als einer der größten Druckluft-Fachhändler im Netz achten wir auf langjährige Partnerschaften mit namhaften Markenherstellern und möchten unseren Kunden ein optimales Einkaufserlebnis bieten. Das authorized.by-Siegel unterstützt uns bei diesen Vorhaben und gibt unseren Kunden ein Gefühl von Sicherheit. Die Zusammenarbeit mit authorized.by ist umkompliziert, professionell und ehrlich.”
Damiano Cavallaro
Teamleiter Marketing, DF Druckluft-Fachhandel GmbH
„Über die Plattform von authorized.by können wir unseren E-Commerce-Partnern jederzeit die aktuellsten Produktdaten unserer Marken freigeben. So behalten wir die Kontrolle über die Qualität und Vollständigkeit unserer Daten. Gleichzeitig können wir den Kundenbedürfnissen besser gerecht werden und gewährleisten einen schnellen Time-to-Market. Wir können den ausgezeichneten Service von authorized.by nur empfehlen.“
Timo Schwarz
E-Commerce Manager EMEA, Stanley Black & Decker Outdoor GmbH (ehemals MTD Products AG)
„Als traditionelles, familiengeführtes Sporthaus mit umfassender Expertise im Bereich Bergsport legen wir allergrößten Wert auf das Thema Sicherheit am Berg. Mit authorized.by können wir unseren Online-Kunden die Originalität der Produkte bestätigen und somit für ein sicheres Gefühl sorgen, gerade wenn es sich um sicherheitsrelevante Ausrüstung handelt.”
Johannes Schierl
E-Commerce Manager, Sporthaus Schuster
"Wir nutzen authorized.by zur Kennzeichnung unserer autorisierten Fachhändler als festen Bestandteil unseres selektiven Vertriebssystems. Davon profitieren wir, der Endverbraucher - und unsere Händler!"
Marcel Meisenbach
Prokurist, Broil King Deutschland
"Durch die Kooperation mit authorized.by können sich Händler von ihren Herstellern und Marken über die Autorisierungsplattform nun direkt verifizieren lassen."
Kaja Unger
Fashion Trading Manager, eBay GmbH
FAQ
To purchase sponsorship credits, you can either fill out the contact form in the app or give us a call on +49 (0) 89 / 716 723 70 – 0. Our team will guide you through the process.
The sponsored retailer is automatically added to your insight report once they install the product seal on their website. No additional steps are required from your end.
After sponsoring a retailer, you don’t need to do anything else. The retailer will receive a notification informing them about your sponsorship and instructions on how to install the product seal on their website.
Absolutely! You have full control over your sponsorship decisions and can choose to un-sponsor a retailer at any time.
The retailer benefits in every respect from the labeling: free TÜV seal, labeling as an authorized point of sale and thus a higher reputation and bond of trust with the shop customer.
Manufacturers with selective distribution systems should steer Brand Sponsored and make the labeling of the shop or products mandatory, especially to distinguish them from fake shops and counterfeits.
Neither effort nor cost. Authorized.by offers technical and organisational support. The brand bears the costs for the seal.