Springer Professional_Presse_authorized.by - mehrwert-labels

Mit Mehrwert-Labels die Marke stärken

31. October 2018
|In Report about authorized.by
|By Karina

Zusatzlabel auf Markenprodukten als Qualitätsausweis zu nutzen und als Marketinginstrument einzusetzen, ist vor allem aus dem Lebensmittelbereich bekannt. Jetzt gehen einige Textilhersteller bei Online-Shops den gleichen Weg.

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Karina

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The authorized.by® platform connects brands and authorized distribution partners through an official, brand-controlled directory. It simplifies the establishment, verification, and maintenance of partnerships between brands and retailers, creating transparent and trustworthy authorizations.

Verified partnerships are made visible wherever consumers, businesses, and systems look for trustworthy sources of supply – including online stores, marketplaces, dealer locators, physical retail locations, search engines, and AI systems.

This strengthens consumer trust in brands and official sources of supply, supports informed purchasing decisions, and helps brands and retailers differentiate themselves from unauthorized sellers. The brand remains the sole issuer of the authorization. Retailers cannot assign or modify their own status. All authorizations are managed by the respective brand in real time and may be amended or revoked at any time.

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