Premium-Partner STATUS
The upgrade for selected partners
Put your strategic partners in the spotlight, increase brand awareness and end customer trust, and specifically influence the sales success of selected premium partners.
Premium-Partner STATUS
Das Upgrade für ausgewählte Partner
Stellen Sie Ihre strategischen Partner besonders ins Rampenlicht, steigern Sie die Markenpräsenz, das Vertrauen der Endkunden und beeinflussen Sie gezielt den Vertriebserfolg der ausgewählten Premium-Partner.
The PREMIUM Partner status from authorized.by® is a labeling that brands give to recognize the exceptional performance of their retailers and, at the same time, create a motivating incentive to strengthen their commitment to the brand in the long term.
Unlock exclusive benefits for your premium partners
- Labelling of the partner directly on your branded products
- Provision of the TÜV seal (“TÜV-ShopIdent”)
- Positive influence on consumers' purchasing decisions
The 6 most common reasons why brand manufacturers decide to label PREMIUM Partner status
Building trust with customers
You strengthen customer confidence by signalling that your products are sold exclusively through verified and trustworthy retailers, which guarantees the authenticity and quality of your brand.
Empirically proven increase in sales
Tests show that the PREMIUM Partner designation significantly increases customer confidence, leading to a direct increase in sales. In A/B tests conducted, depending on the specific industry and product type, a sales increase of +10% was regularly observed.
Strengthening your specialist retail network
The PREMIUM Partner status helps you strengthen relationships with selected retailers. It provides a quick way to recognise and reward outstanding retailer performance. At the same time, it reinforces the loyalty of strategically important partners and makes your network more attractive for new high-quality retailers.
Exclusivity and differentiation
You set yourself apart from your competitors by labelling PREMIUM partner status. By establishing a select group of PREMIUM partners, brands can differentiate themselves from their competitors and gain a competitive advantage. This strengthens brand loyalty among retailers and customers alike.
Insights into customer behaviour
By being awarded PREMIUM Partner status, you gain access to tools and analyses that provide deep insights into your customers’ preferences, enabling you to refine your marketing strategies. This allows you to make even more informed decisions when planning your requirements, sales and turnover, and to continue offering the right goods at the right time in the future.
Feedback loop and improved online presence
PREMIUM Partner status allows you to establish a feedback loop to set and maintain quality standards. The benefits of PREMIUM Partner status motivate retailers to continuously invest in improving their business practices, customer experience and product presentation, which contributes to a significant improvement in their online activities.
“authorized.by erlaubt es uns, ausgewählten Handelspartnern eine echten Mehrwert zu bieten, deren Handeln einen positiven Einfluss auf Wahrnehmung und Wert unserer Marke hat.Die Plattform schafft auch die Möglichkeit, nur autorisierten Zwischenhändlern den Verkauf unserer Produkte zu erlauben. Das schützt nicht nur unsere Marke, sondern gibt unseren Kunden auch ein sicheres Gefühl und eine positive Markenerfahrung bei ihren Einkäufen.”
Thomas Daniel
TATONKA GmbH
“Die Plattform bietet uns nicht nur eine benutzerfreundliche und zuverlässige Anwendung, sondern schafft auch einen echten Mehrwert – sowohl für unsere Kunden als auch für unser Team.Besonders hervorheben möchten wir die Wertigkeit des Siegels. Dieses Siegel schafft Vertrauen und signalisiert Qualität und Zuverlässigkeit.Wir freuen uns auf die weitere Zusammenarbeit und sind gespannt auf zukünftige Entwicklungen Ihrer Plattform, die unser gemeinsames Wachstum weiter fördern können.”
Michael Gaschtych
Vehicle Aftermarket / Europe Central
SKF Automotive Germany GmbH
"Es gibt keine vergleichbare Lösung, die die partnerschaftliche Verbindung zwischen Hersteller und Händler besser bestätigt, diese obendrein über ein fälschungssicheres Gütesiegel mit Zertifikat sichtbar macht und sich sehr einfach skalieren lässt. Das unterstützt unsere digitale Qualitätssicherung im Kampf gegen Produktfälschungen und Fake-Shops."
Oliver Hensche
Geschäftsführer der GIANT Deutschland GmbH.
„LAPP stärkt die hervorragende Beziehung zu Händlern durch das Siegel von authorized.by. Damit unterstützen wir diese maßgeblich noch erfolgreicher zu werden. Gleichzeitig sorgt LAPP mit Authorized by für den Schutz unserer Marken, was insbesondere Endverbrauchern ein enormes Vertrauen gibt, bei von LAPP autorisierten Partnern einzukaufen.”
Manuel Richter
Global Business Process Owner Marketplace & Portals
„Vergleicht man das Siegel von authorized.by mit anderen conversionoptimierenden Maßnahmen, wie beispielsweise Kundenbewertungen oder die Optimierung der Ladezeit, kann man aus zeitlicher, wie finanzieller Hinsicht von einer sehr wirksamen und günstigen Sofortmaßnahme sprechen.“
Stefan Deutsch
Leiter E-Commerce, Globetrotter.de
„Authorized.by schafft uns und unseren Händlern eine Möglichkeit, die Wertigkeit unserer Marke zu verifizieren und Fake-Shops zu bekämpfen. Dazu kommt ein modernes und sehr kompetentes Team, das uns und unsere Händler bei allen Fragen oder Problemstellungen ganz aktiv unterstützt.”
Lauro Hechler
Key-Account Manager, Bartscher GmbH
„Als einer der größten Druckluft-Fachhändler im Netz achten wir auf langjährige Partnerschaften mit namhaften Markenherstellern und möchten unseren Kunden ein optimales Einkaufserlebnis bieten. Das authorized.by-Siegel unterstützt uns bei diesen Vorhaben und gibt unseren Kunden ein Gefühl von Sicherheit. Die Zusammenarbeit mit authorized.by ist umkompliziert, professionell und ehrlich.”
Damiano Cavallaro
Teamleiter Marketing, DF Druckluft-Fachhandel GmbH
„Über die Plattform von authorized.by können wir unseren E-Commerce-Partnern jederzeit die aktuellsten Produktdaten unserer Marken freigeben. So behalten wir die Kontrolle über die Qualität und Vollständigkeit unserer Daten. Gleichzeitig können wir den Kundenbedürfnissen besser gerecht werden und gewährleisten einen schnellen Time-to-Market. Wir können den ausgezeichneten Service von authorized.by nur empfehlen.“
Timo Schwarz
E-Commerce Manager EMEA, Stanley Black & Decker Outdoor GmbH (ehemals MTD Products AG)
„Als traditionelles, familiengeführtes Sporthaus mit umfassender Expertise im Bereich Bergsport legen wir allergrößten Wert auf das Thema Sicherheit am Berg. Mit authorized.by können wir unseren Online-Kunden die Originalität der Produkte bestätigen und somit für ein sicheres Gefühl sorgen, gerade wenn es sich um sicherheitsrelevante Ausrüstung handelt.”
Johannes Schierl
E-Commerce Manager, Sporthaus Schuster
"Wir nutzen authorized.by zur Kennzeichnung unserer autorisierten Fachhändler als festen Bestandteil unseres selektiven Vertriebssystems. Davon profitieren wir, der Endverbraucher - und unsere Händler!"
Marcel Meisenbach
Prokurist, Broil King Deutschland
"Durch die Kooperation mit authorized.by können sich Händler von ihren Herstellern und Marken über die Autorisierungsplattform nun direkt verifizieren lassen."
Kaja Unger
Fashion Trading Manager, eBay GmbH
Boost and Protect Your Brand: PREMIUM Partner Status Benefits
Take advantage of this opportunity to highlight your brand on your retailers’ product detail pages! Stand out from the crowd instead of getting lost in the crowd, while simultaneously promoting important business goals.
Increase brand trust and sales
PREMIUM partner status emphazises retailer authenticity and brand relationship, strengthens customer confidence, promotes willingness to buy and thus increases sales.
Strengthen and expand retailer relationships
Recognise and support your PREMIUM partners to build a dedicated and effective sales network that represents your brand in the best possible way.
Get evaluations and data
Gain deep insights into customer preferences by analysing visits within your PREMIUM partner network to optimize your business strategies and product offerings in a targeted manner.
Increase brand value
Strong retailer relationships and increased online presence promote brand loyalty and boost both short-term sales and long-term brand value.
The upgrade for selected retailers – it's that easy:
1.) Registration and profile creation
Register on the authorized.by platform to create a free brand profile to create, if not already done..
2.) Retailer selection
Select those retailers from your list of existing retailers whom you would like to designate as PREMIUM partners based on their performance, commitment and alignment with your brand values, or invite important partners to join the platform (unlimited number possible).
3.) Assignment of PREMIUM Partner status
Use the platform’s functions to assign PREMIUM partner status to selected retailers. This is done at the touch of a button and includes the activation of the exclusive “Authorized Partner” brand seal with TÜV ShopIdent for the online presence of your branded products at selected retailers.
4.) All-inclusive – automated processes
Once PREMIUM partner status has been assigned, all processes are fully automated. Your partners will receive the award in an appropriate and dignified manner and will henceforth receive support and assistance with all questions relating to the entire process, the TÜV ShopIdent audit, or the technical integration of your brand seal. Complete carefree!
We are all consumers too. Be honest – which product presentation would you choose?
Please move the slider in the image to see an abstract example of the labelling on the product page.
A win-win-win situation:
- Consumers benefit directly from the transparent representation of authenticity in the relationship between brands and retailers, ensuring a safer and more satisfying experience when purchasing branded products.
- Retailers benefit Recognition as a PREMIUM partner is an exclusive distinction that increases credibility and trust in their offerings, which can directly translate into higher conversion rates and customer loyalty.
- Brands benefit by assign PREMIUM Partner status to established relationships with high-performing retailers, they increase the visibility of their products under ideal conditions and strengthen overall brand trust among consumers.
In good company
At authorized.by®, we understand that building and maintaining strong relationships between brands and retail partners is crucial.
Discover the leap from Basic to PREMIUM partner status
Why just be there when you can shine? See for yourself in a direct comparison.
- the "Authorized Partner" basic seal
- splash is possible as a sidebar
- limited to the home page of your shop
Try out the different seals…
Sidebar
Mobile
- the "Authorized Partner" partner seal with TÜV ShopIdent verification
- splash is possible in the header, footer, and as a sidebar
- sidebar on each page of your shop
Try out the different seals…
Header
Sidebar
Footer
Mobile
- the "Authorized Partner" brand seal with TÜV ShopIdent verification
- the "Authorized Partner" partner seal with TÜV ShopIdent verification
- splash is possible in the header, footer, content and as a sidebar
- sidebar on all pages of your shop
- only by covering the costs of the brand partner
Try out the different seals…
Header
Content
Sidebar
Mobile
Why ask your trading partners to become PREMIUM partners?
The main reasons in comparison.
Basic partnership
"Recognition as a partner"- Visibility of the seal: The seal is only visible on the retailer's shop homepage.
- Presentation of the brand: The brand is displayed alongside others in the digital brand carousel on the homepage.
- Inclusion of the TÜV ShopIdent seal: The TÜV ShopIdent seal is not included.
- Exclusivity and recognition: Represents a basic form of confirmation of a partnership.
- Impact on customer loyalty and conversion: Gives interested parties the opportunity to verify partnerships.
- Data collection and evaluation: Data is collected but is not available for evaluation.
- Costs: The confirmation of partners is free of charge for you and your partners.
PREMIUM Partner Status
"Special recognition for PREMIUM Partners"- Seal visibility: The seal can be placed flexibly on the product page or displayed as a sidebar.
- Brand presentation: By granting PREMIUM status, the brand is highlighted outside the brand carousel, meaning it does not have to share customer attention with other brands.
- Inclusion of the TÜV ShopIdent seal: The TÜV ShopIdent seal is included, providing additional trust and verification.
- Exclusivity and recognition: The status can only be achieved through explicit confirmation as a PREMIUM partner by the brand, representing a special recognition of selected retailers.
- Impact on customer trust and conversion: Creates transparency and trust at a glance, helping customers make purchasing decisions more easily without requiring additional effort.
- Data collection and analysis: Product views are recorded in detail and summarized in an anonymized report available for analysis. This provides valuable insights into customer interest and supports targeted marketing and sales strategies, even though the views cannot be traced back to individual persons or retailers.
- *Costs: Granting PREMIUM Partner status costs from €35 per retailer per month. This fee is independent of shop traffic, number of products, revenue, or other factors. If more than 5 premium partnerships are established, we would be happy to prepare a customized offer to accommodate specific requirements or the needs of larger retailer networks.
Frequently asked questions
As a brand, you can assign PREMIUM Partner status via your platform at authorized.by. To do so, you first need to create a free profile. You then have the option of assigning this status to any of your retailers.
Yes, each partner has the opportunity to apply to the brand for PREMIUM partner status. This enables proactive engagement and promotes continuous improvement within your dealer network.
Retailers must first successfully complete the TÜV ShopIdent process, which includes verifying the accuracy of company information and domain administration rights to ensure the authenticity of the shop. In addition, the brand can set its own quality criteria or include strategic factors such as the retailer’s importance, sales volume and stocking strategies in its assessment.
Through our collaboration with many brands, we have been able to build up a wealth of experience.
If you have ambitious goals for selecting your dealers, we would be happy to support you in developing and rolling out meaningful criteria for promoting supplier quality (“dealer scoring”).
The assignment of PREMIUM Partner status is supported by pre-designed and proven flows that communicate the award to the retailer in an appropriate and dignified manner. As a brand, you do not need to take any further steps and there is no effort involved, as the process is fully automated.
Yes, PREMIUM partner status can be revoked at any time at the touch of a button. Revocation of status immediately results in the seal no longer being displayed at product level in the retailer’s online shop.
Yes, the status can be flexibly assigned to individual products or entire product groups, depending on what you as a brand deem appropriate.
In the event of conflicts or complaints, authorized.by offers an arbitration procedure to attempt mediation between the parties. If customer complaints are repeated, the brand concerned will be informed immediately so that appropriate measures can be taken.
The PREMIUM Partner status costs from €35 per retailer per month. This fee is independent of the number of visitors to the shop, the number of products, turnover or other factors.
You can book PREMIUM Partner status directly via the authorized.by platform. The entire process is simple and user-friendly, designed to provide you with a seamless experience.
Booking PREMIUM Partner status is extremely flexible and can be cancelled on a monthly basis. This gives you the freedom to manage and adjust your status as needed.
We accept a variety of payment methods, including credit card, PayPal, SEPA direct debit and payment by bank transfer (on account), to offer you maximum flexibility.
Of course, we also create customised offers to meet specific requirements or the needs of larger dealer networks. If you are interested in a tailor-made solution, please contact us directly so that we can work together to find the best option for your situation.
The effectiveness of PREMIUM Partner status is backed up by numerous tests and studies that show significant positive effects on retailers’ business development. Depending on the industry and product types, sales increases of up to 18.5% have been recorded, although these results may vary depending on specific circumstances.
While PREMIUM partner status does not directly generate new visitors, it contributes significantly to increasing the conversion rate of shop visitors, especially new customers. By positively influencing the length of stay and reducing bounce rates, aspects that search engines such as Google evaluate as influencing factors on ranking, an improvement in organic ranking can be expected in the long term.