FLEX

Base & Modular

0 € / month

Brands with first retail partners

Start for free
Best Choice

CORE

Data & Trust

350 € / month

Brands with an active retailer network

Book now

GROW

Data & Scale

700 € / month

Brands with a growing retailer network & scaling ambitions

Book now
Highlights Start for free, flexibly expandable Combine data & trust Scale growth & performance
Brand dashboard & management
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Visibility in the brand carousel
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Retailer confirmations (authorizations)
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Unlimited Unlimited Unlimited
PREMIUM retailers included
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5 retailers 15 retailers
TÜV-ShopIdent® seal included
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5 retailers 15 retailers
Retailer performance KPIs
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optional (add-on) included extended
Product reach reports
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optional (add-on) standard extended
Dealer Score® benchmark
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Exclusive
API & custom reports
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optional optional optional
Marketplace management
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optional optional optional
Official brand shop seal (D2C)
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optional optional optional
Product Content Share (PCS)
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optional optional optional
Local store badge (POS)
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optional optional optional
Branded handouts (onboarding)
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optional optional optional
Support & consulting
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Community & self-service Personal support Dedicated contact & strategy review
Upgrade possible at any time
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to CORE/GROW to GROW

All prices quoted are exclusive of statutory value added tax. The minimum contract term is 12 months, with billing in advance. Depending on the package selected, a one-time setup and configuration fee will be charged upon activation. This fee is €0 for the FLEX package, €1,200 for the CORE package and €2,200 for the GROW package. The contract is automatically extended for a further 12 months unless it is terminated in writing at least three months before the end of the respective contract term. Any discounts, in particular promotional discounts, apply exclusively to the first 12 months of the contract term. Bookings are made exclusively on the basis of our General Terms and Conditions of Business and Use and our Data Protection Regulations.

🧩 Optional Extensions (Add-ons)

FLEX

CORE

GROW

PREMIUM Partner Upgrade 90 € / PREMIUM retailer 55 € / additional PREMIUM retailer 35 € / additional PREMIUM retailer
Retailer Performance KPIs 450 € (one-time report) / 1350 € annually (subscription) included extended included
Official Brand Shop Seal | D2C Shop from 79 € / month from 79 € / month from 79 € / month
Product Content Share (PCS) 250 € / month + tiered pricing 250 € / month + tiered pricing 250 € / month + tiered pricing

Are you looking for a custom solution?

For companies with advanced custom requirements and support needs.

Contact Sales

Your Benefits

  • Custom plans for complex reseller networks
  • Built to scale for high volumes and international markets
  • Special pricing for multi-brand usage
  • Advanced KPI and reporting requirements
  • Personalised consultation and guided onboarding

Frequently asked questions

With authorized.by, you actively and data-drivenly manage your brand’s positioning in e-commerce. You decide which retailers are authorized, what status they receive, and how visible your brand and products are in digital sales channels.

Through the platform, you can search for retailers, proactively authorize them, or review, approve, or reject incoming requests in a structured way. Based on this, you assign the status of authorized retailer or, for selected partners, PREMIUM status. All decisions are clearly documented and fully controllable at any time.

The authorized.by seal is displayed on the product detail pages of your brand’s products in the shop only for confirmed PREMIUM partners. The seal verifies the current authorization in real time, is linked to tamper-proof certificates, and creates transparency and trust for end customers. Optionally, the PREMIUM status can be supplemented with the TÜV-ShopIdent® seal.

Additionally, Retailer KPIs and the Dealer Score® provide a reliable basis for evaluating your retailer network. These metrics help you continuously review and strategically develop authorizations, PREMIUM status, and partnerships.

Moreover, you can centrally provide your authorized retailers with brand-compliant product content. Access rights, usage, and reach of the content are fully transparent—ensuring a consistent representation of your brand across all sales channels.

An authorization request should always be viewed as a strategic touchpoint—regardless of whether it comes from a retailer you already work with or a potential new partner. Reviewing and approving an authorization is generally free of charge and already included in the FLEX package.

As a brand, you decide if and how a collaboration makes sense. Evaluate whether the retailer fits your brand and distribution strategy. Criteria such as market, sales channel, product range, brand presentation, or existing performance metrics can be taken into account.

Through authorized.by, you can review the request in a structured way and either authorize the retailer, reject it, or, if necessary, request additional information first. All decisions are transparently documented and form the basis for the future development of the partnership, for example, by granting PREMIUM status.

This way, each request can be used not just operationally, but as a targeted tool for managing your retailer network.

The FLEX package provides a free entry point to using authorized.by and allows brands to map their retailer network in a structured way. It includes the brand dashboard, retailer management and authorization, brand visibility in the brand carousel, and basic tools for managing partnerships. The FLEX package is particularly suitable for brands that want to gain initial experience with the platform or start with a manageable number of retailers.

Yes. You can upgrade to a higher-tier package at any time. All previously recorded retailers, authorizations, and settings remain fully intact. Additionally, depending on your needs, individual add-ons can be purchased to expand functionality. This allows you to use authorized.by flexibly, adapting it to your brand’s growth and requirements.

Brands can both proactively authorize retailers and respond to incoming retailer requests. You decide whether to actively approve selected retailers or review, approve, or reject incoming applications. All authorizations and decisions are clearly documented and can be accessed at any time.

The retailer KPIs and the ABY Dealer Score® are updated regularly and are based on the available data sources. This provides you with a current and reliable basis for comparisons and decisions, even if some metrics may be updated with a system-related delay. Depending on your subscription, you can either access a one-time snapshot of the most recent data or subscribe to regular updates. With a subscription, updates are generally performed weekly (usually on Mondays), but at least once a month.

If your company operates multiple brands (e.g., corporate, holding, or distribution structures), each brand is treated as a separate entity within authorized.by.

This means:
Each brand gets its own profile, its own authorizations, its own PREMIUM partnerships, and separate reporting.

This separation is particularly useful and legally clean for multi-brand structures (e.g., different positioning, target groups, or distribution systems).

Yes. Multiple brands can be managed organizationally through a shared structure (e.g., via central administrators or coordinated role and permission assignments).

This way, you maintain strategic control while keeping each brand clearly separated.

“Yes. If you want to manage multiple brands simultaneously through authorized.by, we usually create a customized multi-brand offer that:

– Structures package combinations (FLEX / CORE / GROW) in a meaningful way

– Takes PREMIUM tiers into account

– Bundles add-ons (e.g., reporting, API, content share) in a coordinated manner

– Plans for organizational synergies

The goal is to provide a solution that is economically and strategically suitable for your brand structure. Please get in touch with us!”

An authorized retailer is officially approved by the brand and may present itself as such.
A PREMIUM partner is an additionally qualified, selected retailer with extended rights and features. The authorized.by seal is displayed on the product detail pages of the brand’s products in the shop only for PREMIUM partners—and exclusively there. Optionally, the PREMIUM status can also be linked to the TÜV-ShopIdent® seal. The PREMIUM status is granted solely by the brand.

If you reach the limits of your current package, flexible expansion options are available. Depending on your needs, individual features or volumes can be added as add-ons. Alternatively, you can upgrade to a higher-tier package at any time. In both cases, all existing data, authorizations, and settings remain fully intact. We are happy to provide personal guidance to help you find the solution that best fits your requirements.

The number of manageable partner retailers is unlimited and free of charge. The number of PREMIUM partnerships depends on the package you choose and any additional add-ons. The packages are designed to accommodate both smaller retailer networks and large, international structures. Expansion is possible at any time—either through add-ons or by upgrading to a higher-tier package.

The entry process is intentionally streamlined. After free registration on the platform (about 3 minutes) or after your subscription, your brand is set up and approved by our team. You can then start managing your retailers immediately. Depending on your chosen package and individual requirements, we can optionally assist you with setup, onboarding, and optimizing your use of the platform.

The platform is currently available in German and English. Its features can be used internationally and are designed for deployment in various markets and countries. Additional languages can be added on a project basis. The authorized.by seal and its associated certificates are available in 12 languages.

In this case, we work with you to create a customized solution. For complex retailer networks, international rollouts, or specific reporting and integration requirements, we offer tailored packages. This is especially relevant if your company operates multiple brands and you want to manage them with authorized.by. Personal consultation is always possible. Let’s talk.

Our team is always happy to assist you with any questions.

Simply call us between 9 AM and 6 PM at +49 89 716 723-700 or send us an email at support@authorized.by. You can also schedule a live demo or use our live chat.

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