Dear LAPP-Partner,

the manufacturer LAPP has decided to provide you with the “Authorized Partner” seal of approval as an official online retailer of the LAPP brand.

The seal confirms the partnership connection between the LAPP brand and you as a retailer and makes this visible – in real time, tamper-proof.

This gives consumers the security of purchasing an original product – guaranteed by an authorized brand partner – and helps authorized stores to increase conversion and sales of authorized products.

Official LAPP Partners Siegel

Only 3 steps to your partner seal

Described in simple words, the Authorized Partner seal is a snippet that you can easily integrate into your store’s source code. In doing so, each seal is automatically linked to a corresponding partner certificate.

Here are the steps in detail:

Create your account
  • Register as an online retailer here or via the www.authorized.by page. - free of charge.
  • After entering your first key data you will receive a mail to verify your email address.
  • After the successful email verification you can log in to your new account and complete your profile.
  • The Company and E-Commerce sections should be filled in completely. Please also add a high-resolution logo to your profile so that we can activate your account as soon as possible.
  • The activation will then be confirmed to you separately via e-mail.
  • Important: Use the search function in the header of your authorized.by profile to find the LAPP-brand and request the confirmation (authorization) of your partnership.
Insert seal snippet

Installing the seal in your online store is very simple. It only requires the integration of two snippets into your source code.

First, put the Basic Code as the last child element of Body Tag. You can copy and paste the code into the HTML of your store. The only necessary change is to pass the EAN or GTIN instead of the placeholder “Insert_EAN_GTIN_here”:

<!-- authorized.by | basic code | begin -->
<script src="https://app.authorized.by/trustedretailers/badges.js"></script>
<div data-authorizedby 
data-authorizedby-product="Insert_EAN_GTIN_here" lang="de">
<div data-authorizedby-badge="sidebar"></div></div>
<!-- authorized.by | basic code | end -->

To insert your seal on the product detail page, please determine the position in your HTML code where your seal should be displayed. We recommend the area of the product description directly at the product.

Here you can copy the following div container and apply it directly:

<!--  authorized.by  |  badge  |  content  |  begin  -->
<div  data-authorizedby-badge="content"></div>
<!--  authorized.by  |  badge  |  content  |  end  -->

We recommend the installation directly in the source code, or the integration via the Google Tag Manager. In addition, we also offer you the simple integration with the help of store plugins & extensions. Here you can find all integration options.

Attention! Despite your integration, the seal will only be visible after confirmation by the brand.

This completes the integration of your new seal.

Congratulations!

Configure your settings
Log in to your account, go to the menu item "Configartaion". Here you can make all the necessary settings, for example, the position of your seal, without any programming knowledge.
Live Seal Configuration - authorized.by

As part of the LAPP-BRAND-SPONSORED programm, your brand partner covers the costs for you.

If you have any questions, our team will of course be happy to help!

Your contact persons

Robert Redl

Robert Redl
TÜV-ShopIdent & Implementierungsfragen
rr@authorized.by
+49 (0) 89 / 716 723 70 – 0

Tahnee Wein

Tahnee Wein
TÜV-ShopIdent & Implementierungsfragen
tw@authorized.by
+49 (0) 89 / 716 723 70 – 6

Logo weiß authorized.by® Member of TÜV Saarland

The authorized.by® platform connects brands and authorized distribution partners through an official, brand-controlled directory. It simplifies the establishment, verification, and maintenance of partnerships between brands and retailers, creating transparent and trustworthy authorizations.

Verified partnerships are made visible wherever consumers, businesses, and systems look for trustworthy sources of supply – including online stores, marketplaces, dealer locators, physical retail locations, search engines, and AI systems.

This strengthens consumer trust in brands and official sources of supply, supports informed purchasing decisions, and helps brands and retailers differentiate themselves from unauthorized sellers. The brand remains the sole issuer of the authorization. Retailers cannot assign or modify their own status. All authorizations are managed by the respective brand in real time and may be amended or revoked at any time.

authorized.by is the official source for verified distribution partnerships between brands and retailers and makes this information available to consumers, brands, retailers, marketplaces, search engines, and AI systems.

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