Dear specialized trade partners,
Dahua Technology GmbH has decided to provide you, as an official distribution partner of the Dahua brand, with the “Authorized Partner” certification along with TÜV-ShopIdent for your own webshop. TÜV is the number one trusted brand among German consumers, and you, as an esteemed retailer, are poised to benefit from it in the future.
This certification confirms the partnership between Dahua Technology GmbH and you as a retailer, making it visible to consumers. It provides consumers with the assurance of purchasing an authentic product, guaranteed by an authorized Dahua partner, and supports authorized stores in increasing the conversion rates and sales of Dahua products.


In 4 Steps to Your Partner Seal
Simply put, the “Authorized Partner” seal with TÜV-ShopIdent is a snippet that you need to integrate into the source code of your shop easily. The seal is connected with partner certificates.
Here are the steps in detail:
Create an account and enter information.
- Through the website www.authorized.by, you can register here.
- After entering your initial details, you will receive an email to verify your email address.
- Upon successful verification, you can log into your new account and complete your profile.
- The fields for company and e-commerce should be filled out completely. Please also upload a high-resolution logo to your profile so that we can activate your account as quickly as possible.
- Activation will be confirmed separately via email.
- Important: Use the search function in the header of your authorized.by profile to find the "Dahua" brand and request or receive confirmation (authorization) of the brand partnership.
TÜV-ShopIdent
- For the TÜV-ShopIdent, the Easy Audit to verify your online shop identity, conducted in collaboration with TÜV Saarland, we require your commercial register extract or business license. Please send us the relevant document in PDF format to the email address: shopident@authorized.by.
- The information on the document must match your shop's imprint and should not be older than 3 months.
- To confirm the accuracy of the provided contact details, a code will be sent to the address listed in the imprint via postal mail.
- In your account under the "Company" section, you will find the field for "SHOP URL." Please provide your URL there along with the code received in the mail.
- Subsequently, your documents will be reviewed by TÜV Saarland.
- Upon successful completion of the Easy Audit, you will receive a confirmation via email.
- To gain additional brand partnerships, we recommend that you upload a product data feed in your account under the "E-Commerce" section in the field labeled "Product Data Feed."
- Your product data feed must be permanently accessible at the provided URL and should be regularly updated.
- If you already have a completed Google Shopping feed or have created a feed for a price comparison portal, you are welcome to use it. Otherwise, please create the feed as a weblink in the file types csv, xml, or txt. We recommend using a comma as the delimiter.
- ean_gtin
- product_name
- manufacturer_name
- language
- google_category_id
Embed seal code
The installation of the seal in your online shop is quite simple. It only requires the integration of two code snippets into your source code.
First, place the Basic Code as the last child element of your tag. You can copy the code and paste it into the HTML of your shop. The only necessary change is to replace the placeholder “Insert_EAN_GTIN_here” with the EAN or GTIN:
<!-- authorized.by | basic code | begin --> <script src="https://app.authorized.by/trustedretailers/badges.js"></script> <div data-authorizedby data-authorizedby-product="Insert_EAN_GTIN_here" lang="de"> <div data-authorizedby-badge="sidebar"></div></div> <!-- authorized.by | basic code | end -->
To now use your seal on the product detail page, please determine the position in your HTML code where your seal should be displayed. It is recommended to place it within the product description section directly on the product.
Here, you can copy and directly incorporate the following div container:
<!-- authorized.by | badge | content | begin --> <div data-authorizedby-badge="content"></div> <!-- authorized.by | badge | content | end -->
We recommend installation directly into the source code or integration through the Google Tag Manager. Additionally, we provide installation options through shop plugins. Here, you can find all integration possibilities.
Please note that the seal will only become visible after confirmation by DAHUA, despite your integration.
With that, the integration of your new seal is complete.
Congratulations!
The cost of the Easy Audit TÜV-ShopIdent is covered by Dahua Technology GmbH for you.
Local Store Badge
Dahua Technology, your partner, has also taken care of your local retail store.
To enhance trust with your end customers right at your store’s entrance, Dahua relies on the Local Badge with an online certificate.
Installing the Local Badge requires only a few steps:
- Place the badge prominently on your store’s door.
- Scan the QR code of your badge with your mobile device.
- If you are already registered with authorized.by, you can now log in and expand your profile to include your retail store.
- If you are registering with authorized.by for the first time, you can find a detailed registration guide here.

If you have any questions, our team is, of course, at your disposal!
Your contacts

Robert Redl
TÜV-ShopIdent & Implementation
rr@authorized.by
+49 (0) 89 / 716 723 70 – 0

Tahnee Wein
TÜV-ShopIdent & Implementation
tw@authorized.by
+49 (0) 89 / 716 723 70 – 6
Frequently Asked Questions
The authorized.by real-time seal instantly communicates to your customers that you are a trustworthy authorized brand partner. This real-time seal can be used both at the webshop and product levels, effectively assisting you in distinguishing yourself from unauthorized retailers and positively impacting your conversion rate.
Additionally, you receive TÜV-ShopIdent free of charge. This way, you demonstrate to your webshop customers, in addition to the confirmed brand relationship with Dahua, that your webshop’s identity has been verified by TÜV Saarland.
Once integrated into your webshop, the authorized.by real-time seal has the capability to visualize the strong relationship between the brand and the webshop. The seal is always in the customers’ line of sight in a clear and understandable form but disappears when scrolling on mobile devices to avoid obstructing the view of your products or essential shop content.
Integration is done through JS code directly on the product detail page. The recognition as an authorized brand partner of Dahua enhances consumer trust and boosts the conversion rate of your webshop.
To display the badges, it is necessary for authorized.by to receive certain data (IP address, device type, operating system, browser type) when you visit the website. These data are solely used to establish the connection at the time of display on your computer. Furthermore, authorized.by retains these data for a period of only seven days for troubleshooting purposes. The collected data are not combined with other data and are not shared with third parties by authorized.by.
This data processing is carried out based on Article 6(1)(f) of the General Data Protection Regulation (GDPR) due to our predominant legitimate interest in demonstrating to you that you are an authorized distributor of Dahua.
The seal is only displayed on Dahua products. The remaining pages are not affected.
The seal reflects the partnership between the retailer and the brand for the consumer. The seal itself represents a certificate and does not access Dahua’s shop system. The display of product seals is based on EAN/GTIN to ensure that the seal is only shown on Dahua products.
To ensure the correct display of your real-time seal, you need an authorized.by profile. If you haven’t created a profile yet, you can register for free here. Our integration guide will assist you step by step in integrating the seals and positioning them pixel-perfectly.
In the technical development of the real-time seal, we have placed the utmost importance on not negatively impacting the crucial aspect of load time for webshops. The seal has been developed to be highly performant and scalable. The content of our seal is loaded asynchronously from the Amazon Cloud (Frankfurt) and, in combination with techniques like load balancing and the latest caching methods, can effortlessly handle high loads. Internationally leading companies, like authorized.by, rely on AWS Amazon.
No. The authorized.by platform focuses on representing and managing active partnerships between brands and webshops.
“authorized.by erlaubt es uns, ausgewählten Handelspartnern eine echten Mehrwert zu bieten, deren Handeln einen positiven Einfluss auf Wahrnehmung und Wert unserer Marke hat.Die Plattform schafft auch die Möglichkeit, nur autorisierten Zwischenhändlern den Verkauf unserer Produkte zu erlauben. Das schützt nicht nur unsere Marke, sondern gibt unseren Kunden auch ein sicheres Gefühl und eine positive Markenerfahrung bei ihren Einkäufen.”
Thomas Daniel
TATONKA GmbH

"Es gibt keine vergleichbare Lösung, die die partnerschaftliche Verbindung zwischen Hersteller und Händler besser bestätigt, diese obendrein über ein fälschungssicheres Gütesiegel mit Zertifikat sichtbar macht und sich sehr einfach skalieren lässt. Das unterstützt unsere digitale Qualitätssicherung im Kampf gegen Produktfälschungen und Fake-Shops."
Oliver Hensche
Geschäftsführer der GIANT Deutschland GmbH.
„LAPP stärkt die hervorragende Beziehung zu Händlern durch das Siegel von authorized.by. Damit unterstützen wir diese maßgeblich noch erfolgreicher zu werden. Gleichzeitig sorgt LAPP mit Authorized by für den Schutz unserer Marken, was insbesondere Endverbrauchern ein enormes Vertrauen gibt, bei von LAPP autorisierten Partnern einzukaufen.”
Manuel Richter
Global Business Process Owner Marketplace & Portals

„Vergleicht man das Siegel von authorized.by mit anderen conversionoptimierenden Maßnahmen, wie beispielsweise Kundenbewertungen oder die Optimierung der Ladezeit, kann man aus zeitlicher, wie finanzieller Hinsicht von einer sehr wirksamen und günstigen Sofortmaßnahme sprechen.“
Stefan Deutsch
Leiter E-Commerce, Globetrotter.de

„Authorized.by schafft uns und unseren Händlern eine Möglichkeit, die Wertigkeit unserer Marke zu verifizieren und Fake-Shops zu bekämpfen. Dazu kommt ein modernes und sehr kompetentes Team, das uns und unsere Händler bei allen Fragen oder Problemstellungen ganz aktiv unterstützt.”
Lauro Hechler
Key-Account Manager, Bartscher GmbH

„Als einer der größten Druckluft-Fachhändler im Netz achten wir auf langjährige Partnerschaften mit namhaften Markenherstellern und möchten unseren Kunden ein optimales Einkaufserlebnis bieten. Das authorized.by-Siegel unterstützt uns bei diesen Vorhaben und gibt unseren Kunden ein Gefühl von Sicherheit. Die Zusammenarbeit mit authorized.by ist umkompliziert, professionell und ehrlich.”
Damiano Cavallaro
Teamleiter Marketing, DF Druckluft-Fachhandel GmbH

„Über die Plattform von authorized.by können wir unseren E-Commerce-Partnern jederzeit die aktuellsten Produktdaten unserer Marken freigeben. So behalten wir die Kontrolle über die Qualität und Vollständigkeit unserer Daten. Gleichzeitig können wir den Kundenbedürfnissen besser gerecht werden und gewährleisten einen schnellen Time-to-Market. Wir können den ausgezeichneten Service von authorized.by nur empfehlen.“
Timo Schwarz
E-Commerce Manager EMEA, Stanley Black & Decker Outdoor GmbH (ehemals MTD Products AG)
„Als traditionelles, familiengeführtes Sporthaus mit umfassender Expertise im Bereich Bergsport legen wir allergrößten Wert auf das Thema Sicherheit am Berg. Mit authorized.by können wir unseren Online-Kunden die Originalität der Produkte bestätigen und somit für ein sicheres Gefühl sorgen, gerade wenn es sich um sicherheitsrelevante Ausrüstung handelt.”
Johannes Schierl
E-Commerce Manager, Sporthaus Schuster

"Wir nutzen authorized.by zur Kennzeichnung unserer autorisierten Fachhändler als festen Bestandteil unseres selektiven Vertriebssystems. Davon profitieren wir, der Endverbraucher - und unsere Händler!"
Marcel Meisenbach
Prokurist, Broil King Deutschland

"Durch die Kooperation mit authorized.by können sich Händler von ihren Herstellern und Marken über die Autorisierungsplattform nun direkt verifizieren lassen."
Kaja Unger
Fashion Trading Manager, eBay GmbH
