Brand Trust Talks Beyond Podcast - Siegel im Onlinehandel

Warum braucht es Siegel im Onlinehandel und wie sieht die Zukunft von E-Commerce aus? Podcast mit Felix Nottensteiner und Colin Fernando.

Warum braucht es Siegel im Onlinehandel und wie sieht die Zukunft von E-Commerce aus? Was bedeutet “Markenverteidigung im Netz” und was haben Siegel damit zu tun? Spannender Podcast mit Felix Nottensteiner von authorized.by® | Member of TÜV Saarland Group und Colin Fernando von Brand Trust.

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The authorized.by® platform connects brands and authorized distribution partners through an official, brand-controlled directory. It simplifies the establishment, verification, and maintenance of partnerships between brands and retailers, creating transparent and trustworthy authorizations.

Verified partnerships are made visible wherever consumers, businesses, and systems look for trustworthy sources of supply – including online stores, marketplaces, dealer locators, physical retail locations, search engines, and AI systems.

This strengthens consumer trust in brands and official sources of supply, supports informed purchasing decisions, and helps brands and retailers differentiate themselves from unauthorized sellers. The brand remains the sole issuer of the authorization. Retailers cannot assign or modify their own status. All authorizations are managed by the respective brand in real time and may be amended or revoked at any time.

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