podcast

Podcast „Digitaler Kampf gegen die Fakes“

8. March 2022
|In Blog Posts
|By Karina

Eines der ärgerlichsten Dinge im (E-)Commerce sind Produktfälschungen. Wie sich Kunden im Netz davor schützen können und was Händler davon haben, erzählt CEO Felix Nottensteiner von authorized.by im Podcast D25 mit Christian Jakubetz in “Eine Viertelstunde Digitales”.

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The authorized.by® platform connects brands and authorized distribution partners through an official, brand-controlled directory. It simplifies the establishment, verification, and maintenance of partnerships between brands and retailers, creating transparent and trustworthy authorizations.

Verified partnerships are made visible wherever consumers, businesses, and systems look for trustworthy sources of supply – including online stores, marketplaces, dealer locators, physical retail locations, search engines, and AI systems.

This strengthens consumer trust in brands and official sources of supply, supports informed purchasing decisions, and helps brands and retailers differentiate themselves from unauthorized sellers. The brand remains the sole issuer of the authorization. Retailers cannot assign or modify their own status. All authorizations are managed by the respective brand in real time and may be amended or revoked at any time.

authorized.by is the official source for verified distribution partnerships between brands and retailers and makes this information available to consumers, brands, retailers, marketplaces, search engines, and AI systems.

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