How GIANT Bicycles protects against fake shops
In this video, Oliver Hensche, Managing Director of GIANT Deutschland GmbH, explains how GIANT uses the authorized.by platform to protect its well known brand in digital commerce.
About GIANT:
GIANT is the world’s leading brand for high-quality bicycles and bicycle products. Part of the GIANT Group, founded in 1972, the brand combines craftsmanship, technology and innovative design to enable all riders to reach their full potential. Through its products, employees and retail partners, GIANT offers a complete network of bikes and equipment to optimize cycling and grow the community.
About authorized.by | TÜV Saarland Group:
authorized․by® is an authorization platform for building trust and increasing performance in digital commerce. Online stores benefit from the visible confirmation as authorized brand partner through the real-time seal “Authorized Partner” and TÜV-ShopIdent, optimization of time-to-market via product content pushes from manufacturers and expansion of the partner network. Customers now include more than 5,000 well-known brands and web stores from various industries. authorized.by is a member of TÜV Saarland as well as an exclusive partner of GS1, eBay and Amazon.
"As a globally operating brand in the Independent Automotive Aftermarket, transparency and trust in distribution are essential. With authorized.by, we have found a solution that enables us to make our authorized dealers visible worldwide and to specifically highlight associated premium partnerships. This straightforward approach not only helps to improve the quality of online shops but also provides end customers (private drivers, DIY customers, and workshops) with clear guidance on where they can reliably purchase our products.The combination of authorization, real-time visibility, and additional dealer insights allows us to actively develop and manage our dealer network in a data-driven way. authorized.by therefore makes an important contribution to strengthening brand protection, trust, and sustainable distribution quality."
Bastian Hansen
Channel Manager eCommerce DACH + Nordics, Ferdinand Bilstein GmbH + Co. KG
"There is no comparable solution that confirms the partnership between manufacturer and retailer, makes this visible via a counterfeit-proof seal of approval with certificate, and is very easy to scale. This supports our digital quality assurance in the fight against product counterfeiting and fake stores."
Oliver Hensche
CEO of GIANT Deutschland GmbH.
„If we compare the authorized.by seal with other conversion optimization measures, such as customer ratings or loading time optimization, we are speaking about an immediate measure that is extremely time- and cost-effective.“
Stefan Deutsch
Leiter eCommerce, Globetrotter.de
„By using the authorized.by platform, we can give our digital commerce partners the latest product details about our brands any time. That way we have control over the quality and completeness of all our data. What's more, we're better able to meet customer needs and ensure a faster time to market. We highly recommend the excellent service that authorized.by provides.“
Timo Schwarz
E-Commerce Manager EMEA, MTD Products AG
"We are more than satisfied. All our relevant key figures have improved significantly within a short period of time and continue to improve....We are positively surprised – the feedback from our partners so far has been consistently positive. Requests now reach the right place and can be reviewed by us. As a result, the process has significantly improved and become more efficient for both sides."
Daniel Kiermayer
Channel Manager - Vertrieb eCommerce International
HAMA Deutschland
"We use authorized.by to identify our authorized specialist dealers as an integral part of our selective distribution system. This benefits us, the end consumers — and our dealers alike!"
Marcel Meisenbach
Prokurist, Broil King Deutschland
Facts & figures about authorized.by
Together
strong.
Our customers now include more than 3000 brand manufacturers from the sports, bicycle, toy, luxury, cosmetics, DIY, home and garden, security and consumer electronics sectors – among others.
7,000+
Companies
15,000+
Confirmed partnerships
98%
Give 4 or 5 stars
+3.2bn