How can brands prevent losing control in e-commerce?
That is a major challenge for manufacturers
The Number of Online Shops Is Growing Rapidly
The continuously growing e-commerce market promises dynamic processes for manufacturers. However, this field becomes more and more complex. Which of the 546,293 online shops (as of 2016) distributes my products – and are they really suitable for me? Does their sales environment suit my brand strategy? Are my products protected by trademark regulations and copyright laws? How can shop customers identify authorized dealers?
Data: More Quantity, Less Quality
Due to an increasing complexity and ever shorter cycles the quality of the product data does not live up to the expectations of the customers. 80% of the product data online is not consistent, online dealers and manufacturers complain. How can my brand be able to update product data at my online dealers in real time to provide my customers with a perfect shopping experience?
The Number of Counterfeit Products Is Increasing Rapidly
Especially in e-commerce the rising number of counterfeit products is a major problem. According to the OECD, this leads to losses in revenues of around 500 billion dollars annually. And the damage done to the image of the respective brands is not included in that number. How can my brand help end customers to safely identify original products of my brand online?