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Traditional PR measures aimed at print and broadcast media are no longer sufficient to reach a broad target group. Instead, companies are increasingly turning to digital PR to spread their messages more effectively and reach a wider audience. Find out more about digital PR here. … Continue reading
Google Helpful Content Update September 2023 The Google Helpful Content Update in September shows far-reaching effects on the visibility and ranking of websites in search results. The update aimed to improve the quality of search results for users by penalising websites with low-quality content and excessive advertising. Click in now and learn more. … Continue reading
The response quality for SEOs has been further improved with the introduction of “Custom Instructions” on ChatGPT. Learn more about this technology here. … Continue reading
Get tips and tricks to get the most out of your Google reviews. Learn why they are so important, how to deal with negative reviews and how to get more reviews! … Continue reading
Smart, unobtrusive and with real added value, native advertising is convincing as a comparatively elegant option for digital advertising. The idea behind it: Ads that provide users with relevant content and entertainment and, in this context, also deliver gentle recommendations for products and services. Native ads typically fit seamlessly and naturally into editorial content on a website, staying true to or mimicking the style and format of the digital platform in question. For companies, this has the advantage, among other things, of creating touchpoints and addressing desired target groups, but not making them feel weighed down by intrusive advertising. … Continue reading
QR codes are enjoying great popularity. From immediate forwarding to detailed product information and simple payment processing to retrieving WiFi access data: QR codes are now ubiquitous. But QR codes are more than just information carriers – they are also an effective marketing tool. You can find out everything you need to know about QR code marketing in this magazine article. … Continue reading
